The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound...
https://youtu.be/SMqAHxDFyOI Marketo provides one of the most advanced marketing automation (MA) solutions money can buy. And with over 3,000 customers in 36 countries and ...
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences....
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both...
Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as...
Kane Jamison, the Founder at Content Harmony, was a recent guest on the TechnologyAdvice Expert Interview Series podcast, and shared his insight on inbound marketing. The...
This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ R...
Note: See the end of this post for a marketing automation infographic summarizing the main benefits of using this software for lead generation. ______ As businesses ga...
This is a guest post from Scott Solomon, the Content Marketing Manager for eZ Systems, a global provider of open source CMS software. He has extensive experience covering...
Our TA Expert Interview Series highlights a variety of B2B technologies through conversations with industry leaders, in collaboration with our Tech Conference partnerships. ...
Note: You can download the full report from our Research Library! ...
As the General Manager of Interop, “the leading independent technology conference and expo designed to inspire, inform, and connect the world's IT community,” Jennifer ...
At its best, marketing automation isn't lazy, email-centric, or spammy; it's holistic. Lead management, landing page optimization, social media outreach, sales integration ...
Every content marketer’s goal is to have their content positively impact their business. The theory is that quality content plus social interaction will result in better...
The tech industry moves fast. From marketing automation to fitness trackers to predictive analytics, business technology is headed for great things in 2015. To help you a...
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