Like selecting new software, choosing a new business partner, or even recruiting a new employee, hiring an outsourced lead generation provider requires diligence. In each ...
The following guest post was written by Rachel Martinez, a communications and marketing specialist at ZoomInfo. ____ Have you lost touch with your contacts? It happens more ...
This is the second installment of our preview series on Oracle OpenWorld 2015 — one of the biggest annual business and technology conferences in the world. SEE ALSO: 10 ...
The increasing amount of low quality leads marketing automation software passes to sales is a trend companies can’t ignore. Properly scoring leads can fight low quality and...
Conversions are the cash crop of B2B marketing. They’re where money comes from. You can run the most fertile lead gen campaigns in the world, but if those leads don’t...
Everyone wants to be data driven. Using data to test hypotheses and inform decisions is a much better formula for developing marketing strategies than pure intuition. It also...
It’s fairly common practice for a B2B company to outsource demand generation, in part or in whole. About 61 percent of enterprises and 46 percent of small businesses use a...
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
This is a guest post from FreshMail's Joanna Wojcik. As Content Manager at FreshMail, Joanna is responsible for creating valuable material and building relationships with...
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent...
Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads a...
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales...
Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong...
