July 23, 2014
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) ...
(Note: you can download our full study at the bottom of this article!) ...
Guest post by Gil Allouche, Vice President of Marketing at Qubole. ...
The term content marketing is ubiquitous in both B2C and B2B organizations. According to the Content Marketing Institute’s recent report, 90 percent of B2C marketers were...
It’s Marketing 101: maintaining existing customers costs less than gaining new customers. Five to 10 times less by some estimates. And keeping your existing customers pays...
Gamification Isn't All About Enterprise...
According to the Institute of Electrical and Electronics Engineers (IEEE), 85% of the tasks in our daily lives will include game elements by 2020. In other words, our lives...
Gamification Needs More Than Points. It Needs Value....
Nashville, TN., January 31st, 2014- Thrive Marketing Group, a leading performance marketing company, has announced the rebranding of its technology-focused B2B marketing...
Last week we wrote about social review site Yotpo, which specializes in helping companies generate real product reviews. While Yotpo is focused on individual items or services...
Online reviews can be big money. Just ask Yotpo, a Tel Aviv based startup that recently closed a $10.7M finance round, according the Wall Street Journal. The round was led by...
Google has announced they will no longer ask users if they want to download the images inside emails. Instead, Google will automatically download all incoming images to...
Customer support lines can be a nightmare for both customers and companies. Long wait times and serious problems can cause call centers to be ineffective and unhelpful....
Gamification is a proven method for motivating customers and employees. However, it doesn't always work. In fact, a study from Gartner proposed that 80% of all gamified...
Encouraging business growth is one of the main advantages of going paperless. The benefits of a paperless office range from a more streamlined workflow, to increased...
The pivot table is one of the most useful tools in Excel, yet many people don't know how to take advantage of it. If you've created a table of values - say, tracking monthly...