April 16, 2015
How To Use Marketing Automation To Improve Content
This is a guest post from Scott Solomon, the Content Marketing Manager for eZ Systems, a global provider of open source CMS software. He has extensive experience covering...
TechnologyAdvice Blogs:
Marketing
March 24, 2015
Expert Interview: What Hustling Means to Jon Acuff
Our TA Expert Interview Series highlights a variety of B2B technologies through conversations with industry leaders, in collaboration with our Tech Conference partnerships. ...
March 11, 2015
Study: What Customers Want From Marketing Emails
Note: You can download the full report from our Research Library! ...
February 4, 2015
10 Insider Tips for Attending Tech Conferences
As the General Manager of Interop, “the leading independent technology conference and expo designed to inspire, inform, and connect the world's IT community,” Jennifer ...
February 2, 2015
Top 10 Thought Leaders in Marketing Automation
At its best, marketing automation isn't lazy, email-centric, or spammy; it's holistic. Lead management, landing page optimization, social media outreach, sales integration ...
January 29, 2015
Why You Should Automate Your Lead Management
Every content marketer’s goal is to have their content positively impact their business. The theory is that quality content plus social interaction will result in better...
January 6, 2015
100 Thought Leaders to Follow in 2015
The tech industry moves fast. From marketing automation to fitness trackers to predictive analytics, business technology is headed for great things in 2015. To help you a...
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December 29, 2014
What is Kanban and How Did It Change Management?
If you've shopped for project management or enterprise resource planning (ERP) software recently, you’ve likely come across the term ‘Kanban.' If you’re like most...
November 17, 2014
Successful Loyalty Programs: How 4 Enterprise Loyalty Programs...
On this episode of the Customer Loyalty Space podcast, Ashley Tate, Director of Marketing at BigDoor, and Barry Kirk, VP of Loyalty Strategy at Maritz Motivation Solutions,...
November 7, 2014
Getting Personal with Customer Loyalty Programs
On this episode of the Customer Loyalty Space podcast, loyalty experts Barry Kirk and Ashley Tate spoke with TechnologyAdvice host Clark Buckner about knowing customers, the...
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October 20, 2014
Social CRM: A Marketing Lesson from Honey Bees
The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company's terms through a set of predetermined channels. But the...
October 17, 2014
How to Make Customer Advocacy Fun, Easy, and Rewarding
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product listin...
October 14, 2014
Whole Foods Market Rewards: A New Take on Loyalty?
It sounds like Whole Foods finally heard our big news: Consumers are over 82 percent more likely to shop at stores that offer some type of customer loyalty program. Aft...
September 10, 2014
8 Effective Tips for Creating Successful Loyalty Programs
We spoke to two loyalty program experts to learn more about what it takes to create and sustain a successful loyalty program in today’s flooded marketplace of free stuff,...
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July 23, 2014
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) ...