August 14, 2015
3 Email Tips to Amp Up Your Recruitment Marketing
This is a guest post from FreshMail's Joanna Wojcik. As Content Manager at FreshMail, Joanna is responsible for creating valuable material and building relationships with...
TechnologyAdvice Blogs:
Marketing
August 13, 2015
4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent...
August 5, 2015
Is the Marketing Qualified Lead (MQL) Dead?
Some businesses still don’t know what they are, yet people have already pronounced the MQL dead. This couldn’t be further from the truth. Marketing qualified leads a...
July 30, 2015
Lead Nurturing Mistakes Everyone Makes and How to Fix Them
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales...
July 6, 2015
5 Lead Nurturing Best Practices (and Worst Practices)
Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong...
June 18, 2015
Email Marketing vs. Marketing Automation: Is There a Difference?
The demand for marketing automation software is on the rise. According to Technavio analysts, the global marketing automation software market is expected to grow at a compound...
June 1, 2015
5 Great Marketo Alternatives For B2B and B2C Marketers
https://youtu.be/SMqAHxDFyOI Marketo provides one of the most advanced marketing automation (MA) solutions money can buy. And with over 3,000 customers in 36 countries and ...
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May 26, 2015
How to Use Marketing Automation to Build Buyer’s Journeys
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences....
May 14, 2015
3 Detailed Marketing Automation Examples
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both...
April 30, 2015
5 Mistakes That Will Send You To The Spam Folder (Infographic)
Email campaigns are one of the most important pillars of a solid marketing automation strategy. According to a recent study by Adestra, email marketing can account for as...
April 28, 2015
Expert Interview: The Three Pillars of Effective Content Marketing
Kane Jamison, the Founder at Content Harmony, was a recent guest on the TechnologyAdvice Expert Interview Series podcast, and shared his insight on inbound marketing. The...
April 27, 2015
The Advantage of Integrated CRM and Marketing Automation
This is a guest contribution from Jessica Lunk. Jessica is a digital marketer at Hatchbuck, an all-in-one sales and marketing platform for small business owners. _____ Ready...
April 22, 2015
How to Use Marketing Automation as Lead Generation Software ...
Note: See the end of this post for a marketing automation infographic summarizing the main benefits of using this software for lead generation. ______ As businesses gain a...
April 16, 2015
How To Use Marketing Automation To Improve Content
This is a guest post from Scott Solomon, the Content Marketing Manager for eZ Systems, a global provider of open source CMS software. He has extensive experience covering...
March 24, 2015
Expert Interview: What Hustling Means to Jon Acuff
Our TA Expert Interview Series highlights a variety of B2B technologies through conversations with industry leaders, in collaboration with our Tech Conference partnerships. ...