February 1, 2016
What Lead Velocity Really Means & How to Measure It
If you’re familiar with software-as-a-service growth metrics, you’ve probably come across the term “lead velocity.” ...
TechnologyAdvice Blogs:
Marketing
January 29, 2016
5 Signs It’s Time to Outsource B2B Appointment Setting
B2B appointment setting: you set an appointment to consult with another business about products and services. Pretty straightforward, right? If you have any experience in the...
January 28, 2016
7 Demand Generation Experts You Should Be Following Yesterday
Loosely defined, "demand generation" is the practice of creating interest in your product or company to expand your reach and gain more customers.But the discipline is broad,...
January 26, 2016
7 Companies Winning at B2B Content Marketing
The B2B sales cycle is a monster. Almost every product vertical is saturated with competitors, and purchases — when they do happen — are prolonged by decision-making...
January 25, 2016
How to Measure the Success of your ABM Tactics
This is a guest post from Kimbe MacMaster, Content Marketing Manager at Vidyard. Kimbe is passionate about content marketing and loves using video to drive business...
January 22, 2016
10 Inbound Lead Generation Tips from Top Marketers
Inbound programs can generate some of the most qualified, valuable leads in your marketing mix. That’s because inbound leads are primarily driven by their own will and r...
January 21, 2016
What to Do When Sales Hates Your MQLs
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
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January 19, 2016
6 Essential Podcasts for Modern Marketers
Podcasts are making a big comeback — especially with millennials, lifetime learners, and tech-savvy professionals. ...
January 18, 2016
How to Build a Successful Advocate Marketing Strategy
According to David C. Edelman and the Harvard Business Review, “Today’s [customers] are promiscuous in their brand relationships.” How, then, can the modern marketer...
January 15, 2016
How to Use Your CRM Software to Nurture Leads
This is a guest post from Kelsey Rosauer, the Marketing Brand Specialist for AgencyBloc, an agency management system designed specifically for life and health insurance...
January 13, 2016
Expert Interview: What the Internet and Dog Years Have in Common
Lars Bastholm is the Global Chief Creative Officer at THE ZOO, Google’s creative think tank for brands and agencies. He was a recent guest on our TechnologyAdvice Expert...
January 11, 2016
7 Ways to Get More B2B Product Reviews
Buyers use reviews to get an unbiased picture of how a product will perform based on previous user experiences. In some ways, this is a universal truth, but it has slightly...
January 7, 2016
3 Ways Automated Email Campaigns Help Your Business
This is a guest post from Erik Harbison, the Chief Marketing Officer at AWeber. Erik oversees the company’s overall marketing operations, vision, and strategy. His areas of...
January 1, 2016
How to Run a Successful B2B Podcast
If you know anything about lead generation, you know it’s important to balance programs across multiple channels. A multi-channel campaign, properly constructed, will bring...
December 22, 2015
How Personalizing Marketing Campaigns Really Works
"The future is already here. It's just not evenly distributed yet." ...