February 4, 2015
10 Insider Tips for Attending Tech Conferences
As the General Manager of Interop, “the leading independent technology conference and expo designed to inspire, inform, and connect the world's IT community,” Jennifer ...
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Marketing
February 2, 2015
Top 10 Thought Leaders in Marketing Automation
At its best, marketing automation isn't lazy, email-centric, or spammy; it's holistic. Lead management, landing page optimization, social media outreach, sales integration—...
January 29, 2015
Why You Should Automate Your Lead Management
Every content marketer’s goal is to have their content positively impact their business. The theory is that quality content plus social interaction will result in better...
January 6, 2015
100 Thought Leaders to Follow in 2015
The tech industry moves fast. From marketing automation to fitness trackers to predictive analytics, business technology is headed for great things in 2015. To help you a...
November 17, 2014
Successful Loyalty Programs: How 4 Enterprise Loyalty Programs...
On this episode of the Customer Loyalty Space podcast, Ashley Tate, Director of Marketing at BigDoor, and Barry Kirk, VP of Loyalty Strategy at Maritz Motivation Solutions,...
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October 20, 2014
Social CRM: A Marketing Lesson from Honey Bees
The traditional model of customer relationship management (CRM) presupposes interaction with customers on the company’s terms through a set of predetermined channels. But...
October 17, 2014
How to Make Customer Advocacy Fun, Easy, and Rewarding
This is a guest contribution from Cassandra Jowett, the Content Marketing Manager at Influitive, an advocate marketing platform. You can visit our gamification product list...
October 14, 2014
Whole Foods Market Rewards: A New Take on Loyalty?
It sounds like Whole Foods finally heard our big news: Consumers are over 82 percent more likely to shop at stores that offer some type of customer loyalty program. Aft...
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July 23, 2014
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) ...
July 3, 2014
Big Data’s Expanding Role in Digital Advertising
Guest post by Gil Allouche, Vice President of Marketing at Qubole. ...
June 27, 2014
3 Project Management Best Practices for Content Marketing
The term content marketing is ubiquitous in both B2C and B2B organizations. According to the Content Marketing Institute’s recent report, 90 percent of B2C marketers were...