February 15, 2016
Why Customer Segmentation Still Matters for Marketers
These are exciting times for marketers. ...
These are exciting times for marketers. ...
B2B prospecting isn’t synonymous with lead generation, but it is part of lead generation. It’s the part that takes place on the very front end, before qualification,...
B2B marketers have an acute need for insight and mastery of skills. Whether it’s the latest research report, a new campaign strategy, or a streamlined technical workflow,...
A lot of analysts and B2B companies use the terms “demand generation” and “lead generation” interchangeably. While not overtly harmful, this conflation is inaccurate. ...
I'm proud to announce the launch of our new podcast series, B2B Nation. This series will feature experts and influencers in three different B2B verticals: HR, IT, and ...
Are you comparing affiliate marketing vs. advocate marketing? Trying to find the best way to build a steady stream of business referrals? Both strategies can work well, but...
If you’re familiar with software-as-a-service growth metrics, you’ve probably come across the term “lead velocity.” ...
B2B appointment setting: you set an appointment to consult with another business about products and services. Pretty straightforward, right? If you have any experience in the...
Loosely defined, "demand generation" is the practice of creating interest in your product or company to expand your reach and gain more customers.But the discipline is broad,...
The B2B sales cycle is a monster. Almost every product vertical is saturated with competitors, and purchases — when they do happen — are prolonged by decision-making...
This is a guest post from Kimbe MacMaster, Content Marketing Manager at Vidyard. Kimbe is passionate about content marketing and loves using video to drive business...
Inbound programs can generate some of the most qualified, valuable leads in your marketing mix. That’s because inbound leads are primarily driven by their own will and r...
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
Podcasts are making a big comeback — especially with millennials, lifetime learners, and tech-savvy professionals. ...
According to David C. Edelman and the Harvard Business Review, “Today’s [customers] are promiscuous in their brand relationships.” How, then, can the modern marketer...