July 23, 2014
Study: Why Customers Participate in Loyalty Programs
(Note: you can download our full study at the bottom of this article!) ...
TechnologyAdvice Blogs:
Marketing
July 3, 2014
Big Data’s Expanding Role in Digital Advertising
Guest post by Gil Allouche, Vice President of Marketing at Qubole. ...
June 27, 2014
3 Project Management Best Practices for Content Marketing
The term content marketing is ubiquitous in both B2C and B2B organizations. According to the Content Marketing Institute’s recent report, 90 percent of B2C marketers were...
April 9, 2014
Improve Your Customer Loyalty with These Gamification Apps
It’s Marketing 101: maintaining existing customers costs less than gaining new customers. Five to 10 times less by some estimates. And keeping your existing customers pays...
March 26, 2014
5 Gamification Companies for Small Businesses
Gamification Isn't All About Enterprise ...
March 3, 2014
In 2020, Everything Will Be a Game
According to the Institute of Electrical and Electronics Engineers (IEEE), 85% of the tasks in our daily lives will include game elements by 2020. In other words, our lives...
February 4, 2014
Why Intrinsic Motivation Is the Key to Successful Gamification
Gamification Needs More Than Points. It Needs Value. ...
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January 31, 2014
Thrive Marketing Group Rebrands B2B Tech Division as TechnologyAdvice
Nashville, TN., January 31st, 2014- Thrive Marketing Group, a leading performance marketing company, has announced the rebranding of its technology-focused B2B marketing...
January 13, 2014
Company Review Site TrustPilot Recieves $25M in Financing
Last week we wrote about social review site Yotpo, which specializes in helping companies generate real product reviews. While Yotpo is focused on individual items or services...
January 8, 2014
Startup YotPo Receives $10M to Encourage Product Reviews
Online reviews can be big money. Just ask Yotpo, a Tel Aviv based startup that recently closed a $10.7M finance round, according the Wall Street Journal. The round was led by...
December 13, 2013
Google Just Cut Off A Major Data Pipeline for Email Marketing (Updated...
Google has announced they will no longer ask users if they want to download the images inside emails. Instead, Google will automatically download all incoming images to...
December 11, 2013
How Gamification Can Revolutionize Call Centers
Customer support lines can be a nightmare for both customers and companies. Long wait times and serious problems can cause call centers to be ineffective and unhelpful....
December 10, 2013
4 Ways Cloud Computing Can Save Your Company Money
Since the widespread application of cloud computing is still relatively new, many enterprises are apprehensive about implementing cloud solutions. For companies with...
December 4, 2013
What Companies Get Wrong About Gamification
Gamification is a proven method for motivating customers and employees. However, it doesn’t always work. In fact, a study from Gartner proposed that 80% of all gamified...
December 3, 2013
3 Ways Going Paperless Can Enhance Office Communications
Encouraging business growth is one of the main advantages of going paperless. The benefits of a paperless office range from a more streamlined workflow, to increased...