February 15, 2016
Why Customer Segmentation Still Matters for Marketers
These are exciting times for marketers. ...
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Marketing
February 12, 2016
The Hottest B2B Prospecting Strategies for 2016
B2B prospecting isn’t synonymous with lead generation, but it is part of lead generation. It’s the part that takes place on the very front end, before qualification,...
February 8, 2016
12 Books Every B2B Marketer Should Read in 2016
B2B marketers have an acute need for insight and mastery of skills. Whether it’s the latest research report, a new campaign strategy, or a streamlined technical workflow,...
February 5, 2016
The Art of Demand Generation Meets the Science of Lead Generation
A lot of analysts and B2B companies use the terms “demand generation” and “lead generation” interchangeably. While not overtly harmful, this conflation is inaccurate. ...
February 3, 2016
Introducing B2B Nation: Smarketing Edition
I'm proud to announce the launch of our new podcast series, B2B Nation. This series will feature experts and influencers in three different B2B verticals: HR, IT, and ...
February 3, 2016
The Pros and Cons of Affiliate Marketing vs. Advocate Marketing
Are you comparing affiliate marketing vs. advocate marketing? Trying to find the best way to build a steady stream of business referrals? Both strategies can work well, but...
February 1, 2016
What Lead Velocity Really Means & How to Measure It
If you’re familiar with software-as-a-service growth metrics, you’ve probably come across the term “lead velocity.” ...
January 29, 2016
5 Signs It’s Time to Outsource B2B Appointment Setting
B2B appointment setting: you set an appointment to consult with another business about products and services. Pretty straightforward, right? If you have any experience in the...
January 28, 2016
7 Demand Generation Experts You Should Be Following Yesterday
Loosely defined, "demand generation" is the practice of creating interest in your product or company to expand your reach and gain more customers.But the discipline is broad,...
January 26, 2016
7 Companies Winning at B2B Content Marketing
The B2B sales cycle is a monster. Almost every product vertical is saturated with competitors, and purchases — when they do happen — are prolonged by decision-making...
January 25, 2016
How to Measure the Success of your ABM Tactics
This is a guest post from Kimbe MacMaster, Content Marketing Manager at Vidyard. Kimbe is passionate about content marketing and loves using video to drive business...
January 22, 2016
10 Inbound Lead Generation Tips from Top Marketers
Inbound programs can generate some of the most qualified, valuable leads in your marketing mix. That’s because inbound leads are primarily driven by their own will and r...
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January 21, 2016
What to Do When Sales Hates Your MQLs
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
January 19, 2016
6 Essential Podcasts for Modern Marketers
Podcasts are making a big comeback — especially with millennials, lifetime learners, and tech-savvy professionals. ...
January 18, 2016
How to Build a Successful Advocate Marketing Strategy
According to David C. Edelman and the Harvard Business Review, “Today’s [customers] are promiscuous in their brand relationships.” How, then, can the modern marketer...