April 27, 2016
Here’s the Problem with B2B Email Marketing
“B2B email marketing” is an oxymoron. That’s the problem. The known limitations of email marketing don’t accommodate the demands and complexities of the B2B buying...
TechnologyAdvice Blogs:
Marketing
April 25, 2016
Advocate Marketing: Growing Affinity for Your Brand
Jim Williams, the VP of marketing at Influitive, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: The history and...
April 22, 2016
Things to Do/See/Eat in Nashville During SiriusDecisions’ 2016...
Coming to Nashville for the 2016 SiriusDecisions Summit? Lucky you: Lonely Planet recently rated Nashville as one of the world's top 10 cities to visit. Nashville also happens...
April 20, 2016
A Day in the Life of a Demand Gen Manager
Amanda Sibley manages the demand generation team at HubSpot — one the biggest and fastest-growing marketing automation vendors in the world, not to mention a wellspring of...
April 14, 2016
5 Insights from the 2016 #FlipMyFunnel ABM Survey
Account-based marketing (ABM) is taking the B2B world by storm. An army of advocates is flipping funnels everywhere, and the buyer’s journey will never be the same. Okay,...
March 31, 2016
Why Customer Retention is the New Acquisition
Joseph Jaffe, the CEO of Evol8tion, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In this episode, we discussed: Why businesses s...
March 28, 2016
4 Automated Emails That Will Keep Your Customers Engaged
This article is a guest contribution from Amy Saunders, a content creator at Infusionsoft. Infusionsoft helps small businesses thrive with sales and marketing software that...
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March 25, 2016
The Art and Science of Brand Storytelling
Wendy Clark, the CEO of DDB North America, was a recent guest on our TechnologyAdvice podcast, B2B Nation: Smarketing Edition. In anticipation of 4A's Transformation 2016...
March 24, 2016
How to Align Your Campaigns with the B2B Buying Process
A marketing campaign is a conversation. It’s a conversation between a business and a group of prospects, but a conversation nonetheless. And like a conversation, it will be...
March 21, 2016
Why Drip Campaigns Work and How to Build a Good One
Autoresponders, lifecycle emails, lead nurturing campaigns, onboarding emails . . . drip campaigns go by many names and serve many purposes. Because email marketing is ubi...
March 11, 2016
Adapting to a Nonlinear Buying Cycle
Thought leaders and analysts have described the modern buying cycle with every metaphor imaginable. It’s a bow tie. It’s a vortex. A hub and spokes. A labyrinth....
March 10, 2016
Why Email is Still a Top Channel for B2B Marketing
This article is a guest contribution from Maria Wachal, Content Manager at Freshmail. Maria is passionate about digital marketing and content creation. She puts her technical...
March 4, 2016
Infographic: What It Takes to Be Customer-Centric
Being "customer-centric" is common sense. It's similar to being "goal-oriented," "data-driven," or "user-friendly." Assuming you want your company to profit and succeed, why...
February 29, 2016
How to Perfect the Art of Email Capture
Even in an era of ubiquitous social networks, email remains the customer’s preferred way to communicate with a business. Email is also an effective way to drive traffic to...
February 19, 2016
9 Podcasts for Entrepreneurs in 2016
Successful entrepreneurs are lifetime learners. Most learn from experience, like o ur CEO, Rob Bellenfant. Following his first successful venture, Rob invested in five new...