June 24, 2016
Learning to Love the Top of the Funnel
Paul Albright, the CEO and Co-Founder of Captora, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Why marketers should focus more on their...
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Marketing
June 16, 2016
Infographic: A Day in the Life of a Demand Gen Manager
The demand generation manager holds one of the most important positions on a B2B marketing team. In many ways, the success of the company depends on the demand gen manager's...
June 14, 2016
The Technology Behind a Successful ABM Strategy
There’s no denying that account-based marketing (ABM) is having "a moment" in B2B. It’s a moment I hope lasts a long time, because we see how well ABM performs for our...
June 13, 2016
6 of the Worst Ways to Describe Your SaaS Product
SaaS marketing is anything but easy. You’re promoting a product — er, a service, or a tool, or a platform, or something — that doesn’t lend itself to concise,...
June 10, 2016
4 Ways to Improve Your Top-of-the-Funnel Lead Generation
Sometimes I miss being a sales manager in the early 90s. We hired salespeople. We made cold phone calls. We walked into businesses and grabbed business cards. That was top-of...
June 6, 2016
Hootsuite vs. Buffer: Comparing Social Media Management Software
Social media has matured at such a rapid rate that maintaining accounts on several channels is now standard procedure for most organizations. If you’re looking for...
June 2, 2016
HubSpot vs. Pardot: A Marketing Automation Software Comparison
As marketing automation establishes itself a B2B best practice, many companies are researching solutions for the first time. Even early adopters, approaching the renewal date...
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May 30, 2016
Desired Outcome is the Key to Customer Success
Lincoln Murphy of Winning By Design and Sixteen Ventures was a recent guest on our podcast, B2B Nation: Smarketing Edition.` In the episode, we discussed: How the way co...
May 23, 2016
Understanding Account-Based Everything
Craig Rosenberg, Chief Analyst at TOPO, was a recent guest on our podcast, B2B Nation: Smarketing Edition. In the episode, we discussed: The importance of accoun...
May 16, 2016
5 Stages of Maturity for New Marketing Technology
Innovate. Expand. Peak. Consolidate. Challenge. These are the five stages of maturity for new marketing technology. Most “martech” categories — whether data...
May 9, 2016
Infographic: A Breakdown of B2B Sales Pipeline Stages
Every company has their own interpretation of how the B2B pipeline should work, how customers behave, and how to segment their marketing and sales efforts. If the last...
May 6, 2016
Demand Generation vs. Lead Generation
Kendra Morton is the director of demand generation marketing at Teradata Marketing Applications and was a recent guest on our podcast, B2B Nation. ...
May 5, 2016
How to Drive Digital Marketing Success at Scale
This article is a guest contribution from Paul Albright, CEO and co-founder of Captora. Paul brings unique experiences from leading product, marketing, and sales in some of...
May 4, 2016
7 Innovative Ideas for Small Business Lead Generation
Small businesses face numerous challenges: access to capital, creating sustainable revenue, making payroll, etc. Growing a small B2B company into a larger one can help solve...
April 29, 2016
The Purpose of Repurposing Content
Amanda Nelson is the senior manager of AppExchange content and community at Salesforce and was a recent guest on our podcast, B2B Nation: Smarketing Edition.In the episode,...