It’s an all too common problem. Marketers track leads with hawk-like precision for weeks, only to see a hard stop in reporting the moment they’re delivered to sales. Consider that marketers are dealing with hundreds, or even thousands, of leads per month, and you have a serious issue.
This lack of transparency does a disservice to marketers. Without knowing which leads converted into customers, marketers can’t attribute revenue to their programs. They can’t even truly identify their most effective campaigns because the end results aren’t clear.
Developing an end-to-end lead management framework is the best way to solve this problem. This infographic shows how.
Are you one of the 75 percent of marketers who have trouble calculating return on marketing investment?
Download our full guide below to learn the advantages of end-to-end lead management and how to build a framework for tracking leads after they move to sales.