The demand generation manager holds one of the most important positions on a B2B marketing team. In many ways, the success of the company depends on the demand gen manager’s ability to drive qualified leads through the sales pipeline.
But pipeline volume isn’t their only responsibility. DGMs commonly oversee:
- Inbound marketing
- Content creation/distribution
- Paid media
- Social strategy
- Co-marketing partnerships
- Event marketing
- Referral programs
- Outsourced lead generation
- Lead nurturing programs
- Search engine optimization
Maybe you’re starting out in a new role, planning to hire for one, or just wondering how DGMs work and strategize at other companies. In this infographic, we’ll give you a snapshot of a typical workday for a demand gen manager at a mid-market B2B company.
For a closer, longer read, check out our previous blog post featuring HubSpot’s demand generation manager, Amanda Sibley.