February 16, 2017

Conference Preview: Digital Strategy and Digital Marketing Innovation Summit

Written by
Megan Pacella

Marketing leaders and digital strategists have two good reasons to be in New York City this spring. And no, we’re not talking about wine tastings and fashion shows.

The Innovation Enterprise’s Digital Marketing and Digital Strategy Innovation Summits will take place March 21 and 22 at the New York Marriott Marquis. These sister conferences provide everything innovative marketing and strategy professionals need to know about improving customer reach and inspiring loyalty.

With big brands attending both conferences in years past — including McDonald’s, Google, Pepsico and more — attendees sure to rub elbows with some of the world’s leading digital experts companies and the teams who help make them successful.

Digital Marketing Innovation Sessions

This is the place to be if you’re looking to put yourself ahead of the competition by focusing your brand communications through targeted SEO, content strategy and personalized outreach. Here are a few can’t-miss presentations:

Developing Your Content Marketing to Improve Your Audience Engagement

Benish Shah, Head of Product Marketing, Refinery29

Shah is also a key player in market strategy for R29 digital media and tech products, marketing strategy, and marketing revenue partnerships for “tentpole moments.” In this session, Shah will provide key takeaways for revamping content marketing in order to improve audience engagement.

How to Grow Your Facebook Conversion 3X in 1 Month, Profitably

Lu Chen, Sr. Director, Growth Marketing, THINX

Chen will share practical tips and case studies to outline how she has scaled Facebook and Instagram channels at THINX. Chen will present these channels as separate challenges, offering different tactics to improve content distribution.

Panel: The Future of Social Media Marketing

Claire Oliverson, Director, Social Media & Content Strategy, America’s Test Kitchen

If you’ve already established a solid social presence, this panel is a must. Panelists will discuss ways to make sure your effort will result in a decent return, including the best platforms to focus on, strategies for measuring success, and targeting brand communications to increase impact.

Digital Strategy Innovation Sessions

Every year, modern businesses have to continue evolving to target, engage and build relationships with an increasingly connected client base. At #DigiStratNYC, expert speakers will explore what it takes to create a winning digital strategy in today’s rapidly changing digital environment.

To give you a better idea of what to expect, here are some of the conference’s most promising sessions:

Social Strategy by Numbers: An Analytic Look at Social Trends

David Berzin, VP, Social Data Strategy, Viacom

Most companies know the benefits of having a strong brand presence on social media. In this session, Berzin will share insights learned during his experience at Viacom about making a good impression when your brand is split across several channels.

Workshop: Why ‘Digital Experience’ is the New ‘Customer Experience’

Peter Blair, Vice President, Marketing, Applause

Today’s market is so saturated with products that even highly recognized brands are in a battle for brand loyalty over their competitors. Offering a great digital experience is the main way a company can differentiate itself. This session will cover what it takes to deliver “flawless digital experiences” through testing, market research and user feedback.

How Analytics Are Informing Change at Nike

Ahmer Inam, Sr. Director – Head of Advanced Analytics, North America, Nike

Inam will demonstrate how Nike has used analytics to shape its own digital strategy. Learn crucial lessons and come away with tips to give your business more agility.

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Of course, no conference is complete without the opportunity to network, share ideas, and interact with other digital marketing and strategy professionals. Both conferences include hours of networking opportunities and interactive breakout sessions. With Gold and All-Access passes, you can get access to all the conference content, extra networking opportunities and more.

Don’t miss out! Register for Digital Marketing or Digital Strategy and reserve your spot today. Use code “TA200” at checkout and save $200 off a two-day pass. 


Cover image credit: hipmunk.com