Customer Expo 2017 Preview | TechnologyAdvice
October 4, 2017

Conference Preview: Customer Expo 2017

Written by
Jessica Barrett Halcom

Make plans to attend the Customer Expo 2017 this November 6 -8 in Nashville, Tennessee. The inaugural event will take place at the Sheraton Music City, and will be focused on all aspects of the customer journey, as well as an exploration of crucial audiences, both internal and external.

Listen to best-in-class speakers, participate in interactive discussions and case studies, and check out world-class technology to learn the latest theories, best practices, relevant case studies, emerging trends, and strategies that drive the changes and results your organization wants. Better yet, save 20 percent off tickets when you use code TECHAD20.

Customer Expo 2017 will focus on these topics:

  • Customer Loyalty and Advocacy
  • Awareness & Acquisition
  • Customer Insights
  • Customer Experience & Engagement
  • Customer Data
  • Voice of the Customer
  • Emerging Technologies

Understanding the expectations of your customers and how to personalize strategies to better serve them is critical to the success of your business. Customer Expo will provide attendees with the insight and knowledge needed to transform relationships with clients.


Market leaders will share their experiences and insights on customer retention strategies and trends, and the technologies and solutions they use to aid their organizations on their customer journeys. Here are a few thought leaders you’ll have the opportunity to hear from:

Doug Zarkin, VP-CMO, Pearle Vision

In 2012, Doug Zarkin joined Luxottica as the vice president-chief marketing officer for Pearle Vision, where he is responsible for the global strategic marketing, visual merchandising, product promotion, and store design for the global optical franchise business. Prior to joining Luxottica, Zarkin’s career took him to companies such as Avon, Limited Brands, and Kellwood.

Jeff York, CEO, Farm Boy

Jeff York has served as the CEO of Farm Boy for over seven years. Prior to joining Farm Boy, York served as the president-chief operating officer of Giant Tiger Stores for 20 years. He holds a degree in Economics from Princeton University.

Jamie Russo, Vice President of Loyalty Programs and Customer Engagement, Choice Hotels

Jamie Russo joined Choice Hotels International three years ago to spearhead strategic direction of Choice’s award-winning loyalty program, Choice Privileges. He is responsible for growing and enhancing the loyalty program, as well as managing relationship marketing. He also oversees reservations and customer and franchisee engagement across Choice’s network of call centers.

Marc Rashba, VP of Digital Partnerships & Development, Sony Pictures Entertainment

Marc Rashba previously was the vice president of marketing for Sony overseeing the company’s customer marketing group for RVOD — digital and physical accounts working on reward programs at Amazon, Best Buy, and Walmart. Marc also developed a new product line and a new technology that were awarded patents which he shares with Sony.


As the agenda for the conference rounds out, here are a few sessions to look forward to:

Wake Up Call: Creating Long-Term Brand Advocates with Sleep Number

Brand-loyal customers not only generate revenue from their own purchases, they become zealots who refer new business to you. In this session, learn about Sleep Number’s InnerCircle loyalty program, the promotional strategy, future vision, and benefits the program provides to both members and the brand and member perspective.

Engagement from the Inside Out: MassMutual’s Commitment to its Employees Yields Positive CX Results

To achieve customer loyalty, you first need the loyalty of the people who matter most — your team members. In this session, Una Morabito, SVP of MassMutual Financial Group, will discuss how the company has aligned employee goals with the broader company vision and changed the customer UX by focusing on employees.

From the Inside Out: CenturyLink’s Application of First-Hand Digital Transformation Lessons Creates Effective Client Relationships

CenturyLink only recently tackled the hurdles of going digital. In this session, learn about how they approached the transformation, how they now support customers doing the same, lessons learned, and ways in which internal processes can be applied to outward-facing projects.

Things to Do

While you’re visiting Music City, be sure to check out a few of the fun things going on around town. Football fans won’t want to miss the Tennessee Titans taking on the Baltimore Ravens at Nissan Stadium on Sunday, November 5.


Theater lovers can check out An American in Paris at the Tennessee Performing Arts Center (TPAC) through November 5, and the Belcourt Theatre is hosting the Nashville Jewish Film Festival through November 11. Music lovers may want to check out The Schermerhorn Symphony Hall where the Nashville Symphony Orchestra will be performing The Music of Prince November 8. And The Opry at The Ryman is a must see, where The Grand Ole Opry returns to its roots on the Ryan Auditorium stage for a limited time.

So if you’re looking for ways to build customized, sustainable relationships with your customers and have a little Music City fun, attend Customer Expo 2017. You can register for a single day or the full conference here, and use code TECHAD20 for a 20 percent discount.

Jessica Barrett Halcom writes about technology for TechnologyAdvice. She holds a bachelor’s degree from the University of Wisconsin, Green Bay and currently lives in Nashville, TN.