August 23, 2016

Conference Preview: Content Marketing World 2016

Written by
Aleks Peterson
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Content marketing is on the tip of every tongue in the B2C and B2B marketing worlds these days. But it’s much more than a buzzword; it’s a key growth strategy and a critical competency for every marketing department.  

Successful content marketing enables profit growth by engaging and activating your audience. But lousy content (content that is not relevant, valuable, and unique) won’t get your brand anywhere, no matter how much you produce.

Content Marketing World 2016 is the perfect opportunity to hone your skills. With more than 225 expert speakers and over 123 hours of programming from some of the top brands in the content marketing game (GE, Google, REI, Visa) Content Marketing World has a lot to offer for veterans and amateurs alike. 

From September 6-9 in Cleveland, Ohio, a projected 4,000 attendees will come together at to learn, practice, and network with the best. Whether you’re already registered or still considering attending, here are a few top speakers and sessions that make Content Marketing World worth the investment.

How to Create a Documented Content Marketing Strategy

Michael Brenner, CEO of Marketing Insider Group and Stan Woods, managing director of Velocity.

Let’s start at the beginning. Go deeper than the buzzwords to lay the foundation for a content strategy that actually works. Michael and Stan will lead attendees through everything from pitching the business case for content marketing to building your plan and measuring ROI. Attendees will walk away with practical tools and tactics for a strategy they can execute immediately.

Complete Search Optimization: The SEO Master Class

Andy Crestodina, co-founder and strategic sirector of Orbit Media

Learn how to make your content work for your search results in this complete course that’s great for beginners. SEO is always changing, and Andy’s session will answer your burning questions on areas including indicating relevance, topic targeting, building authority, and proactive content creation.

Survival Skills for Enterprise Content Strategists

Lisa Welchman, speaker, author, and advisor

If you feel like you’re fighting an uphill battle trying to get your company to adopt content marketing, this is the session for you. Learn how to get a place at the strategic table in your organization as you role-play managing up and and managing out.

Keynote: Inside Lego’s Content and Social Program

Lars Silberbauer, global director of social media and search marketing at the LEGO Group

Who ever said learning couldn’t be fun? Get an inside look at how LEGO is using data and customer insights to build brand loyalty with kids of all ages.

The Worst Advice Marketing Ever Gave to Content

Rand Fishkin, Wizard of Moz

Forget all those content marketing top 10 lists you’ve read. One of the brightest (and most fun) experts in the field, Rand Fishkin, will talk you through what the data says really works, and what doesn’t.

50 Essential Content Marketing Hacks

Matt Heinz, president and founder of Heinz Marketing

Last year, Matt’s hacks session sold out. This year promises even more powerful, actionable insights to accelerate your content marketing success.

Using Content Marketing with No Budget or Resources to Build Your Digital Brand

Neil Patel, co-founder of NP Digital and Subscribers

So you don’t have the budget of Content Marketing World keynote speakers like GE and Google; that doesn’t mean you can’t have a killer digital brand. It all starts with content. In this session, Juntae will help attendees produce blockbuster content on an indie budget.

Keynote: A Look Back at the Best Marketing of 2017

Ann Handley, chief content officer of MarketingProfs

Yes, you read that correctly. Fast forward a year into the future, and imagine what amazing brands will do with content marketing. Then, figure out how you can become one of those brands.

First, Find Your Mission: How to Use Brand Purpose to Drive Content Marketing Strategy

Russell Sparkman, CEO and co-founder of Fusionspark Media

A great brand starts with the “why” behind what it does, not the how. Get ready to be inspired in this session led by content strategist, information architect, and executive producer Russell Sparkman about finding the purpose behind your work.


This list just scratches the surface of what’s in store at Content Marketing World 2016. Click here to see the full list of sessions and register to attend.

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