February 27, 2017

Conference Preview: 2017 Intelligent Content Conference

Written by
Megan Pacella

The Intelligent Content Conference is just around the corner. Featuring two full days of presentations, case studies, and panel discussions on the books, Intelligent Content will take place March 28-30 at the M Spa & Resort in Las Vegas.

If you’re planning to grow your content efforts year, Intelligent Content is one of the best conferences you could attend. You’ll learn about scaling content, using the right technology, and content delivery methods from some of the industry’s top strategists.

In years past, content experts from highly successful brands like IBM, 3M, Xerox and Cisco Systems have provided thought leadership and informative sessions. You’re sure to meet some of the top content strategy professionals in the industry at this event. If you’re planning to attend, make sure you don’t miss these four groundbreaking sessions:

How Marketers Should Select Digital Content Technology

Cathy McKnight —founding partner of Digital Clarity Group and leader of its enterprise consulting practice — will lead this session. McKnight’s talk will focus on what you need to do to prepare for selecting content technology. She will cover four key areas of readiness, including:

  • Articulating the business case
  • Identifying the stakeholder landscape
  • Managing requirements gatherings
  • Developing realistic budgets

The Rise of the Data Scientist

There’s a lot of talk about data science, but most people don’t really know what a data scientist is or how one can help you as a marketer. Content marketing evangelist Katrina Neal will share her personal experience with the science of marketing analytics. Here are the key takeaways:

  • A working knowledge of data science in a marketing context
  • A cliff notes guide to descriptive, predictive, and prescriptive analytics
  • The implications of big data and data science on marketing.

How Brands Can Build and Scale Media

Victor Gao — vice president of digital and managing director at Arrow Media Group — will share his company’s experience in media strategy and their vision for the future of technical publishing. This session will also highlight how some brands have stepped up as the unlikely champions of their audience and industry.

Surviving a Marketing Technology Implementation: How to Avoid Common Pitfalls, Challenges and Keep Your Job

If you’re going to make marketing technology decisions this year, don’t miss this chance to learn how to make decisions that have a positive impact before, during, and after implementation. In this session, Peg Miller, co-founder of B2B Marketing Academy, will cover:

  • Asking the right questions of your vendor to make better “martech” decisions
  • Common pitfalls and how to avoid them
  • How to set your team up for success when adopting new marketing technologies

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The Intelligent Content Conference is designed to give you lots of exposure to dozens of content topics that will improve your content marketing strategy, content planning and governance, and technology stack. Many sessions run just 40 to 45 minutes, which means you can fit more into your schedule for an optimum learning experience.

Between all of the case studies, panels, workshops and speakers, you’ll have plenty of hours dedicated to networking. This is your chance to learn from some of the biggest names in the business and share some of the tips you’ve picked up in your work, too. Don’t miss this opportunity to learn more about creating intelligent content. Register today to guarantee your spot! Use discount code “TECHADVICE100” to save $100 at checkout.