May 9, 2017

Infographic: 8 B2B Marketing Myths Debunked

Written by
Why is TechnologyAdvice Free?

Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less-than-perfect understanding of these elements, marketers often fall into the trap of believing superstitions that disguise themselves as facts.

ALSO READ: 6 B2C Marketing Tactics B2B Companies Should Skip

Finding out your favorite marketing byword is a myth can be as upsetting as learning there’s no tooth fairy. It requires a shift in perspective, and often a shift in your tactics or policy.

In the infographic below, we’ll highlight eight of the most common B2B marketing myths/misconceptions and explain why they aren’t true. Also, there’s a griffin. 

B2B Marketing Myths Debunked Infographic


Technology Advice is able to offer our services for free because some vendors may pay us for web traffic or other sales opportunities. Our mission is to help technology buyers make better purchasing decisions, so we provide you with information for all vendors — even those that don't pay us.