August 24, 2016

Infographic: What Buyers Want from Marketing Automation Software

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If you feel overwhelmed by the quantity of marketing automation vendors on the market, or the complexity of available platforms, or the skills required to run a drip campaign, you aren’t alone. Marketing automation software is still a cutting-edge technology, and making a purchase is a huge decision.

Luckily, there are better ways to do your research than feverishly Googling vendors and pricing information . . . like TechnologyAdvice, for example (blush). 

Buyers can use our Product Selection Tool to filter products and narrow their options based on industry and desired features. After a few questions, we reduce the vast software landscape to a manageable, customized list. As a byproduct, we gather a great deal of information on what buyers are looking for.

ALSO READ: What Buyers Want from CRM Software

The infographic below summarizes our recent findings about the most requested marketing automation features and buying trends.

What Buyers Want from Marketing Automation Software

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Technology Advice is able to offer our services for free because some vendors may pay us for web traffic or other sales opportunities. Our mission is to help technology buyers make better purchasing decisions, so we provide you with information for all vendors — even those that don't pay us.