If you feel overwhelmed by the quantity of marketing automation vendors on the market, or the complexity of available platforms, or the skills required to run a drip campaign, you aren’t alone. Marketing automation software is still a cutting-edge technology, and making a purchase is a huge decision.
Luckily, there are better ways to do your research than feverishly Googling vendors and pricing information . . . like TechnologyAdvice, for example (blush).
Buyers can use our Product Selection Tool to filter products and narrow their options based on industry and desired features. After a few questions, we reduce the vast software landscape to a manageable, customized list. As a byproduct, we gather a great deal of information on what buyers are looking for.
ALSO READ: What Buyers Want from CRM Software
The infographic below summarizes our recent findings about the most requested marketing automation features and buying trends.