July 7, 2016

Conference Preview of B2B ESP: The Predictive Intelligence Summit

Written by
Jessica Barrett

The B2B ESP Predictive Intelligence Summit is only a couple of weeks away. Taking place on Thursday, July 14th at the Four Seasons, San Francisco, the summit will feature 26 speakers, half a dozen case studies, and plenty of networking opportunities.

All registration fees for B2B ESP will be donated to Girl Rising, a global campaign for girls’ education and empowerment. Topics will include: 

  • How Smart Businesses Turn Browsers into Buyers
  • The Power of Predictive in Digital
  • The Digital and Data Transformation of B2B Marketing and Sales
  • Exploring Predictive Activation

For more insight on this year’s conference, here’s a preview of five outstanding speakers you will hear from:

martha adamsMartha Adams

Martha Adams serves as chief creative officer for Girl Rising, a campaign that uses storytelling to inspire action and gets girls into classrooms across the world. She is a senior fellow at the University of Southern California’s Marshall Brittingham Social Enterprise Lab. Adams also works as a film expert for the U.S. Department of State diplomacy program, American Film Showcase. Prior to her work with Girl Rising, she was the Executive Producer of Arcwelder Films, a company she co-founded which produced several highly acclaimed films. Adams has also worked in production and programming for The Discovery Channel. 

joan fitzpatrickJoan Fitzpatrick

Joan Fitzpatrick is AVP of Global Sales Productivity at NetSuite, an ERP and CRM software vendor headquartered in San Mateo, CA. She began her career in technology with Oracle over 15 years ago. Upon joining NetSuite, Fitzpatrick started as a sales manager, eventually moving up to her current position, where she is responsible for leading and overseeing sales productivity functions. Currently, Fitzpatrick is focused on serving in several core areas that support the sales organization: Sales References, Data Integrity, Field Marketing, Productivity Tools, and various partner programs. 

brian frankBrian Frank

Brian Frank serves as vice president of global sales operations at LinkedIn. Frank is responsible for sales operations, sales effectiveness, sales systems, sales development and advertising operations. Before joining LinkedIn, he worked in several roles at Ariba, to include vice president, general manager of contract management solutions, regional chief financial officer of North America, and associate general counsel.

mark howardMark Howard

Mark Howard is the Chief Revenue Officer at Forbes Media, a global media, branding and technology company. Howard joined Forbes in 2002 and has held several positions within the organization. Pre-Forbes, Howard managed sales for Inc./Fast Company and E*Trade Financial. Howard’s career began with Anderson and Lempke, where he served as Media Planner. 

joseph puthusseryJoseph Puthussery

Joseph Puthussery serves as vice president of marketing for the Global Demand Center at Cisco, the worldwide leader in IT solutions. Puthussery began his career with Cisco in 1998 as Director of Marketing in the Asia Pacific region. He has also been responsible for field sales marketing in the United States, before assuming his current position. Before Cisco, Puthussery worked in sales/marketing for Hewlett-Packard. 


These are just a few of the 26 speakers who will grace the stage at B2B ESP. Click here to see the full list, or here for more information about pricing and group discounts.