Microsoft, Android, and Apple Square off for Bring-Your-Own-Device Market Share
With 62% of businesses reporting they would offer some form of workplace program for employees’ personal devices ( better known as bring-your-own-device, or BYOD) by the end of 2013, workers can expect more freedom of choice regarding the use of their personal firmware at the office.
More recently, a MarketsandMarkets report estimated that BYOD would experience 30% annual growth through 2017, resulting in a $181 billion market. In the face of such rapid growth, it’s interesting to examine which of the major companies could make the biggest strides in 2014.
Perhaps responsible for igniting the BYOD trend, Apple’s iPhone and iPad command a strong presence in a market traditionally dominated by Microsoft (enterprise). Forrester research reported that 41% of business executives used Apple products in 2012. Forrester also surveyed nearly 10,000 workers in 17 countries and found that 21% used at least one Apple product at work.
Sheila Jordan, senior vice president of IT Communications and Collaboration at Cisco, a company utilizing more than 60,000 employee owned devices, couldn’t fail to mention Apple in reference to their BYOD program: “In the past two years, our total mobile device count has grown 59%. And it’s no surprise that much of this growth is fueled by iPhone and iPad.” According to Apple’s BYOD-specific landing page the company already boasts a major market presence.
Microsoft’s initial forays into BYOD have been disappointing, but the PC giant remains buoyed by owning some 90% of the desktop computing market, a platform on which most work still takes place. However, Microsoft’s $7.2 billion purchase of Nokia in 2013 shows that they remain serious about expanding their device offerings and providing greater integration across platforms. It won’t be an easy task though, as BYOD will always be driven by consumer choice, and Microsoft’s Windows Mobile platform is currently a distance third to iOS and Android.
Android, despite its overwhelming market share among consumers, still struggles with issues of fragmentation, and security doubts remain among businesses, though third party platforms could provide additional fortification. Still, as it controlled 79% of total smartphone marketshare in 2013, Android devices should be poised for a strong showing in enterprise BYOD programs this year.
With an estimated 175 million workers expected to complete work functions from their personal devices while at an office in 2014, the competition for enterprise market share between the big three operating systems is sure to intensify.
Who do you think will win in BYOD this year?