August 27, 2015

Product Spotlight: Blue Link ERP

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Tags: Accounting ERP

In this product spotlight video, Blue Link ERP’s Marketing Manager Samantha Hornby speaks with Technology Analyst Eric Perry. Hornby shares how Blue Link ERP is an all-in-one inventory management, accounting, and ERP software for the wholesale and distribution industry.  

When asked about what separates Blue Link ERP from other back-end business management systems, Hornby says the biggest difference is that they are an all-in-one solution right out of the box. They also have add-on components that are typically only found on much larger systems. Combining the out of the box features with the add-on capabilities makes Blue Link ERP fully customized to fit unique business needs.

Blue Link ERP’s ideal customers are small to medium sized businesses with 5-100 people. Ideally, their customers look at software as a strategic investment — not just a necessary evil. 

Regarding best practices for their software, Hornby says to simply start from the beginning:

“There are so many efficiencies to be gained right out of the box, that it might not be necessary to get all those bells and whistles right away. These additional features can be added on very easily at any point in time. It can sometimes make the transition easier for the company and employees to start with the basics.”  

Below are a few excerpts from the remainder of the conversation:

TA: Who is the ideal customer for Blue Link ERP?

Hornby: Blue Link’s ideal customer is somebody who understands the software purchase is a strategic investment and not just a necessary evil. These are customers that have outgrown their existing introductory system or maybe they want to move away from a piecemeal type system — but they know that software can help them grow and that’s something they want to continue to do.

To be more specific, Blue Link works best with companies that have between 5 to 100 employees specifically in the wholesale and distribution industry.  This would include companies who deal with products such as apparel, food, medical and pharmaceutical, industrial products, consumer packaged goods, as well as customers who operate in the retail and eCommerce space.

TA: What does pricing look like for Blue Link ERP?

Hornby: Blue Link prices based on features and users. The features you get out of the base package cover everything from accounts receivable and payable to general ledger, bank management, sales orders, purchase orders, invoicing, quoting, and all that sort of stuff.

Then if you do want some of additional professional features — such as eCommerce integration — they can be added on as needed.

We also price the product based on whether you want the cloud version or the on-premises version. With the cloud,  Blue Link would host the software its servers versus on-premises, where you would actually host the software internally on your own servers.

TA: What’s a limitation of Blue Link ERP?

Hornby: One of the limitations would be that we aren’t really a basic system. It does require a certain level of discipline from users when actually using the software. This is in particular to some of the accounting stuff, because it does adhere to accounting regulations and rules. This could sometimes, take some getting used to, especially for companies coming off of more introductory systems.

We also say a limitation is that we only focus on our core industry, wholesale, and distribution. If a customer comes to us looking for something that is more manufacturing specific, even though we can do customization work, we try to stay away from those businesses because that’s not really our sweet spot.

To find out more about Blue Link ERP’s capabilities or to receive a personalized product recommendation, check out our ERP product selection tool.

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