Famous musician Billy Joel once said, “A typical day in the life of a heavy metal musician consists of a round of golf and an AA meeting.” While I don’t suggest picking up any bad habits, I do encourage every company to make golf a part of their culture and their employees’ careers. Here’s why:
1. Build Brand Awareness and Increase Corporate Responsibility
Getting involved in golf provides an opportunity for any company, large or small, to be a part of the community, create brand awareness, and garner positive PR. Companies such as CDW, Travelers, and Web.com are all making golf part of their marketing budgets. They’re a part of the PGA Tour’s corporate sponsorship lineup that has contributed more than $2 Billion in charitable donations, which speaks to the value companies find in being involved in the game. These companies have made a large-scale commitment to include golf in their company culture, but it doesn’t take a million dollars to tee it up with local charities. Most local charity tournaments cost between $400 – $1000 and include green fees and lunch for four people. Here are a few of the charities holding golf tournaments that TechnologyAdvice is participating in this year:
Sponsoring a local charity tournament is a great way to get involved in a cause that resonates with employees, builds rapport with the community, and even offers recruiting and networking opportunities.
Once on the course, professionals can use the time to network with other in their industry, recruit talent, or learn more about a candidate. Golf has long been a game that tested the character and integrity of those who choose to play.In fact, a study done by Hyatt Hotels Corporation shows 47 percent of the executives surveyed believe golf practices parallel those in business. Keep that in mind when the potential new hire doesn’t count that missed tap-in.
The same study found that more than a third said some of their biggest deals were made on a golf course. Before taking a client out on the links though, be sure to read The 8 Rules of Business Golf.
3. Team Building
In addition to creating culture and growing a brand, golf can be a great way to strengthen your team. “Scramble” or “best ball” tournaments require team members to identify the strengths and weaknesses of each person and then determine how to best utilize every player. This can be a great way to not only learn to work and communicate as a team, but also get to know co-workers outside the office. This often leads to lasting relationships and increased employee retention rates. Sharing the golf experience will also lead to greater communication and trust in the workplace, which will translate into a more productive work force.
4. Increased Productivity
It’s a proven fact that getting out the office increases productivity and encourages a healthy lifestyle. Golf provides the perfect opportunity to get outdoors, enjoy the weather, and increase creativity, all while getting some much needed exercise. Golf has been shown to increase strength, balance, and concentration while offering all of the cardiovascular benefits of walking. Even playing golf using a cart can burn about 900 calories per round. The benefits of the game will create happy employees — and happy employees are always more productive. We’re all about improving productivity at TechnologyAdvice.
“Remember a bad day on the course beats a great day at the office!”
– Every golfer ever!