April 14, 2017

2017 Digital Marketing in Healthcare Summit Preview

Written by
Jessica Barrett Halcom

The Digital Marketing in Healthcare Summit is scheduled for May 15th and 16th at the Philadelphia Marriott Downtown. This two day conference will be filled with workshops, networking opportunities, and keynote presentations from industry experts about the latest trends and innovations in healthcare marketing. 

Listen to healthcare pioneers share their insights, ideas, case studies, and predictions. Hear more about how the healthcare industry is changing and adapting, and the successes being realized through the use of digital channels and modern marketing technology. Anyone looking for better ways to build campaigns or engage the healthcare audience will leave with a host of new ideas. 

In addition, you’ll have the opportunity to learn from over 20 industry leaders from brands like Pfizer, Northwell Health, and Seismic. Be sure to catch these keynote sessions:  

“Empowering the Healthcare Consumer and Building Customer Relationships”

Emily KaganAssociate Vice President, Digital and Innovation Strategy, Northwell Health

Emily Kagan is the associate vice president of digital innovation and strategy at Northwell Health. Prior to joining Northwell, Kagan served as the director of web technology and Design at North Shore-LIJ Health System. She worked for Lenox Hill Hospital as a web systems manager for over five years, after working for Devlin Productions as a science writer. Kagan holds a bachelor of arts degree in bio-behavioral science from the University of California, Berkeley, and master of science degree in science writing from the Massachusetts Institute of Technology.

“How Heal is Using Digital Marketing to Transform Medicine”

Amy Raymond Cohn, Vice President Marketing, Heal

Amy Raymond Cohn is the vice president of marketing, Brand at Heal, a healthcare innovation and technology company that began in Los Angeles and is growing in major markets throughout the United States. Prior to joining Heal, Cohn was the executive director of apps and emerging platforms at Sony Pictures. She serves as a Mentor for Disney Techstars Accelerator, and as an advisor to Kithub. She has also served as a mentor to Cedars-Sinai Healthcare.

“Maintaining Brand Loyalty”

Tanya Andreadis, Associate Chief Marketing Officer, University of Pennsylvania Health System

Tanya Andreadis joined the University of Pennsylvania Health System in 2012 as the associate chief marketing officer.  Prior to this role, Andreadis served as the director of strategic marketing and e-business, as well as the director of web strategy and interactive communications at Halifax Health. She also worked for Virginia Hospital Center as a manager of internet strategy after graduating from the University of Maryland.

“The Patient as CEO”

Robin Farmanfarmaian, Vice President, Business Development, Invicta Medical

Robin Farmanfarmaian is an angel investor and the vice president of business development for Invicta Medical. She also serves as the COO of Arc Fusion Programs. She is the co-founder and on the board of directors for the Organ Preservation Alliance, and the president of the Innovation for Jobs Summit. She holds a bachelor of science degree in hospitality management from Boston University, and an executive education certificate from Harvard University. Her book, The Patient as CEO: How Technology Empowers the Healthcare Consumer, is a #1 Best Seller on Amazon.

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If you want to network with chief marketing officers, digital strategists, and experts in healthcare operations, don’t miss this year’s summit. You’ll have the opportunity to learn from leading professionals at hospitals, insurance companies, pharmaceutical companies, diagnostic and biotech device companies, and lifestyle and fitness brands. Leave this Healthcare Summit with new ideas and strategies and a plan to drive results for your own organization. 

Haven’t signed up? There’s still time. Visit the registration page to compare passes, prices, and save your spot. Use discount code “TA200” at checkout to save $200 on two-day passes. For more summit news and updates, check out #DigiHealth on Twitter.