September 4, 2015
Why a Lead Generation Specialist Could Help
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business...
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales...
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences....
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both...
Note: See the end of this post for a marketing automation infographic summarizing the main benefits of using this software for lead generation. ______ As businesses ga...
Note: You can download the full report from our Research Library! ...
One unexpected consequence of the HITECH Act is the emergence of a physician stereotype , a doctor who favors paper records over software, a provider who can't manage online...
"In my experience, two things must click in the mind of the physician who is successful with EHRs: first, they must have an 'aha!' moment about how the EHR was designed to...
It's tough starting and maintain a private practice. Not only do you have to complete the requisite medical school training, but you also have to play the role of manager,...
For healthcare providers in solo practice settings, the migration to an electronic medical record system can be particularly difficult. Acting as the sole proprietor of a...
(Note: You can download our full report from our research library here!)...
Despite gains in EHR adoption (nationwide rates recently passed 75 percent for office-based physicians), small practices, particularly those of five providers or less, lag...
Implementing an electronic health record system is difficult. The drain on productivity alone can drastically change the way a practice operates. Factor in the resistance of...