September 4, 2015
Why a Lead Generation Specialist Could Help
If you’re a B2B marketer, it’s almost guaranteed you talk about leads every day of the week. Why do B2B marketers publish content that aspires to journalistic standards...
Zach Watson
A lifelong Nashville native, Zach loves to work with words. After graduating from Middle Tennessee State University, Zach worked in a variety of sales and marketing roles before joining Technology Advice. He's most interested in studying technology's effect on culture and business. Follow Zach on Google + or connect with him on LinkedIn.
Articles by Zach
September 2, 2015
Why the B2B World is Buzzing About Account-Based Marketing
Earlier this year, SiriusDecisions released a study revealing a staggering 92 percent of marketers believe account-based marketing is essential for business-to-business...
August 18, 2015
How to Improve Your Marketing Funnel’s Attribution Model
“Half the money I spend on advertising is wasted; the trouble is I don’t know which half.” ...
July 30, 2015
Lead Nurturing Mistakes Everyone Makes and How to Fix Them
How do you create customers from casual passersby? This single question has been and likely always will be the greatest challenge for business-to-business marketers and sales...
May 26, 2015
How to Use Marketing Automation to Build Buyer’s Journeys
It’s been said so often it’s nearly a truism: customers don’t choose companies based on product or service benefits alone; they choose them based on experiences....
May 14, 2015
3 Detailed Marketing Automation Examples
Despite the meteoric increase in content covering marketing automation, too many marketers still draw a blank when asked to imagine the possibilities automation holds for both...
April 22, 2015
How to Use Marketing Automation as Lead Generation Software ...
Note: See the end of this post for a marketing automation infographic summarizing the main benefits of using this software for lead generation. ______ As businesses ga...
March 11, 2015
Study: What Customers Want From Marketing Emails
Note: You can download the full report from our Research Library! ...
November 24, 2014
Are Physicians Really Technology Averse?
One unexpected consequence of the HITECH Act is the emergence of a physician stereotype , a doctor who favors paper records over software, a provider who can't manage online...
November 20, 2014
How to Fix Common EHR Problems Without Switching Systems
"In my experience, two things must click in the mind of the physician who is successful with EHRs: first, they must have an 'aha!' moment about how the EHR was designed to...
October 15, 2014
Private Practice EHRs That Are Cheaper Than EPIC
It's tough starting and maintain a private practice. Not only do you have to complete the requisite medical school training, but you also have to play the role of manager,...
September 24, 2014
3 EHR Systems That Won’t Bankrupt Your Solo Practice
For healthcare providers in solo practice settings, the migration to an electronic medical record system can be particularly difficult. Acting as the sole proprietor of a...
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September 10, 2014
Survey: Do Office-Based Employees Want Digital Engagement Programs?
(Note: You can download our full report from our research library here!)...
September 3, 2014
EHR System Comparison Guide: Small to Medium Practices
Despite gains in EHR adoption (nationwide rates recently passed 75 percent for office-based physicians), small practices, particularly those of five providers or less, lag...
June 19, 2014
How to Create Buy-In for EHR Implementation
Implementing an electronic health record system is difficult. The drain on productivity alone can drastically change the way a practice operates. Factor in the resistance of...