May 23, 2017
How to Perform a Successful Data Migration
Key takeaways As new platforms continue to hit the market and businesses move faster every day, data migration will become a near-constant process in IT.Document everythi...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
May 17, 2017
5 Top Lead Generation Companies and How to Choose One
Organically attracting users to your site takes a lot of time and effort, and those lead generation tactics ebb and flow with consumer demand and general brand awareness. To...
May 11, 2017
Using Customer Feedback to Improve Demand Generation
Demand generation means different things to different companies, but many marketers treat it as part of the awareness phase of the customer journey. This includes all of the...
May 9, 2017
Infographic: 8 B2B Marketing Myths Debunked
Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less...
April 26, 2017
Why Lead Tracking is Critical to Your Campaigns
Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account...
April 17, 2017
Event Marketing Strategies to Try at Your Next Conference
Event marketing uses in-person and online gatherings for various marketing purposes. The main marketing returns for an event are: Networking: People still say referrals ar...
April 10, 2017
Building a Quote-to-Cash Process
A 2012 study by Capgemini found that streamlining the quote to cash process was responsible for a 35 percent reduction in wrong or duplicate orders, and a 15 percent increase...
April 7, 2017
COBIT vs ITIL: Choosing Your IT Service and Governance Model
Finding and implementing a set of governing best practices for IT service management usually leads businesses to compare COBIT vs. ITIL. ...
March 28, 2017
LogMeIn vs. GoToMyPC: Choosing Remote Desktop Software
LogMeIn and GoToMyPC are both housed under the LogMeIn family of products. Last year, Citrix spun off the GoTo set of products in June, and by the end of the year they merged...
March 7, 2017
Reasons to Get a Salesforce Certification
Key takeaways Salesforce certifications can cost you or your company a lot of money to initiate and maintain, but the ROI for you and the company will more than prove its ...
March 6, 2017
Unbounce vs. Optimizely: Split Testing Tools for Lead Gen
I love split testing. I write about it a lot as a way to increase the effectiveness of your landing pages, your email subject lines, your text and button configurations, the...
February 24, 2017
How to Build Your First Drip Campaign
Drip campaigns are an easy way to nurture leads, which is essential to growing your customer base. Automated drip campaigns do take planning, but once you get your most...
February 15, 2017
How to Build a Guest Blogging Strategy for Lead Generation
If you want to succeed at lead generation, you need to grow brand awareness and build authority online. Guest blogging as part of your larger inbound strategy can boost reach...
February 1, 2017
The Why, What, & How of Marketing Attribution Models
One of the hardest parts of marketing is figuring out where your conversions actually come from and which campaigns should get the credit. Let me end the argument right now:...
January 31, 2017
Leadpages vs. Unbounce: Choose Your Landing Page Builder
Marketo reports that 68 percent of B2B marketers use landing page forms for lead capture. That's because they work. Whether you build a custom landing page for a paid search...