Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
It seems like there is a national holiday for anything and everything, but when we heard that October was National Cybersecurity Month, we actually got excited. What better...
Data insights have tremendous impact on business. And any edge you can find to better identify those insights should be taken at the first opportunity. Dashboards and reports...
Buyers complete up to 60 percent of their purchase cycle for SaaS products before contacting the vendor. That means that most of your interested cybersecurity leads only...
Embedded analytics make apps look beautiful, but other than aesthetics, are there competitive reasons to embed analytics on your pre-existing applications or internal web...
Ready to upgrade your ETL tool? We've got the best extract, transform, and load (ETL) software for managing your BI data. The two types of ETL tools ETL tool updates evolve ...
Companies only use two percent of IT budgets on cybersecurity....
In large and enterprise organizations where data is the product, the CISO makes decisions about cybersecurity purchases. While these individuals often have a background in IT,...
This morning, as I was standing in the kitchen making coffee, I realized I had left my glasses on my nightstand. I walked back into the bedroom to retrieve them, and as soon...
You’re ready to start buying leads. 🙌 You’ve got a bunch of nurture campaigns set up, your funnel and pipeline have been perfected, and your sales reps are rea...
You know that you’ve got expert resources — even potential thought leaders! — inside your company that could help you create more insightful and more interesting...
Every company will need a CRM, eventually. Their uses are wide-reaching and can make the difference between sales growth and a stagnant pipeline. While contact management can...
No two companies are the same, and no two companies have the same marketing needs. Depending on whether your company has a brick-and-mortar retail space, an ecommerce stop, a...
Not every company needs a full-scale business intelligence software. If your company is just dipping its proverbial toes into the data lake, maybe a dashboard software is more...
Sales departments have long used commissions to incentivize workers and produce more revenue for their company. When used consistently, commissions work, which is why they...
“This is a call from your Visa or MasterCard provider” “Your car warranty has expired” “You’ve been selected to — ” These are all actual calls I’ve ...
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