September 19, 2019
A Value-Added Approach for Marketing to CISOs
In large and enterprise organizations where data is the product, the CISO makes decisions about cybersecurity purchases. While these individuals often have a background in IT,...
Tamara Scott
Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.
Articles by Tamara
September 17, 2019
The Importance of Stunning Data Visualizations
This morning, as I was standing in the kitchen making coffee, I realized I had left my glasses on my nightstand. I walked back into the bedroom to retrieve them, and as soon...
September 5, 2019
Howdy Partner: Questions To Ask A Lead Generation Company During Your...
You’re ready to start buying leads. 🙌 You’ve got a bunch of nurture campaigns set up, your funnel and pipeline have been perfected, and your sales reps are rea...
September 4, 2019
Identifying & Motivating Internal Experts for Stellar Marketing...
You know that you’ve got expert resources—even potential thought leaders!—inside your company that could help you create more insightful and more interesting articles,...
August 29, 2019
Choosing The Best CRM Platform: Vendors And What Features To Look For
Every company will need a CRM, eventually. Their uses are wide-reaching and can make the difference between sales growth and a stagnant pipeline. While contact management c...
August 27, 2019
The Best Marketing Automation Software of 2019 by Feature
No two companies are the same, and no two companies have the same marketing needs. Depending on whether your company has a brick-and-mortar retail space, an ecommerce stop, a...
August 22, 2019
The 6 Best Dashboard Software Options of 2019
Not every company needs a full-scale business intelligence software. If your company is just dipping its proverbial toes into the data lake, maybe a dashboard software is more...
August 20, 2019
6 Sales Commission Software Tools for Big Payouts
Sales departments have long used commissions to incentivize workers and produce more revenue for their company. When used consistently, commissions work, which is why they...
August 20, 2019
Telemarketing Doesn’t Have To Be Annoying—If You Do It Right
“This is a call from your Visa or MasterCard provider” “Your car warranty has expired” “You’ve been selected to—” These are all actual calls I’ve re...
August 14, 2019
Don’t Sound The Alarm: Revise Your Cybersecurity Marketing Messaging...
A few weeks ago, I was in the customs line at JFK airport in New York when the fire alarm went off. My husband, my 9 month old son, and I were returning from a week in Spain,...
August 13, 2019
The Best Learning Management Systems of 2019
Today’s corporate learning and business training goes past providing process documents and follow-along training days. The right training program can mean the difference...
August 7, 2019
2019 Top 5 Marketing Software for Automation, Email, and Social...
When was the last time that you audited how well your marketing stack is working for you? Do you know how many hours you spend working in that marketing software, how many...
August 6, 2019
The Top 10 Project Management Software for 2019
Spreadsheets, sticky notes, bullet journals, and whiteboards are all great tools for individual task management, but as soon as you need one person’s assistance to move a...
August 1, 2019
How to Increase Adoption of Business Intelligence Across the...
We know that your data works hard for you. It can find inconsistencies in processes, it can save the entire enterprise money, and it can assist with forecasting to help...
July 31, 2019
The Top Gamification Software Vendors for Enterprise, SMB, Sales,...
You get a hit of dopamine every time your phone notifies you that someone has liked your Instagram photo. You love that extra thrill you get when offered 20 percent off the...