Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors—Eloqua was...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...
Everyone wants case studies. Marketing knows a case study's value because it can produce a lot of lead-ready traffic, and sales knows the assets close opportunities. But...
At TechnologyAdvice, we love software. We love testing out new tools, writing about who’s got the better workflow and UX, and figuring out how software can improve our work...
One of the hardest things for marketing teams to do is to prove their worth. B2B marketing teams don’t normally tie their actions to revenue because, while we gather...
It seems like there is a national holiday for anything and everything, but when we heard that October was National Cybersecurity Month, we actually got excited. What better...
Data insights have tremendous impact on business. And any edge you can find to better identify those insights should be taken at the first opportunity. Dashboards and reports...
Buyers complete up to 60 percent of their purchase cycle for SaaS products before contacting the vendor. That means that most of your interested cybersecurity leads only...
Embedded analytics make apps look beautiful, but other than aesthetics, are there competitive reasons to embed analytics on your pre-existing applications or internal web...
Ready to upgrade your ETL tool? We've got the best extract, transform, and load (ETL) software for managing your BI data. The two types of ETL tools ETL tool updates evolve ...
Companies only use two percent of IT budgets on cybersecurity. ...
In large and enterprise organizations where data is the product, the CISO makes decisions about cybersecurity purchases. While these individuals often have a background in IT,...
This morning, as I was standing in the kitchen making coffee, I realized I had left my glasses on my nightstand. I walked back into the bedroom to retrieve them, and as soon...
You’re ready to start buying leads. 🙌 You’ve got a bunch of nurture campaigns set up, your funnel and pipeline have been perfected, and your sales reps are rea...
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