February 18, 2020
The Best LMS Options for Employee Engagement
Employee engagement is more than a number. But according to the O.C. Tanner Institute's 2020 Global Culture Report, when a company focuses on improving their employee...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
February 4, 2020
How To Increase Your Lead Conversion
Lead lists are easy to come by, but converting those leads isn’t guaranteed. How do you increase your overall lead conversion? It’s not simple, but it’s possible. The...
January 30, 2020
How To Get More BOFU Leads
Everyone wants BOFU leads. Everyone wants to build that marketing funnel that works on its own and produces thousands of BANT-qualified leads a month that are just dying to...
January 21, 2020
How To Write To Your Highly Technical Cybersecurity Professional...
When writing good assets for cybersecurity marketing funnels, marketers and content strategists have to show a knowledge and understanding of the technical parts of the...
January 7, 2020
Cybersecurity Trends in 2020: Artificial Intelligence
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Ransomware Cybersecurity Trends in 2020: Cloud Security ...
January 7, 2020
Cybersecurity Trends in 2020: Ransomware
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Artificial Intelligence Cybersecurity Trends in 2020: Clo...
January 7, 2020
Cybersecurity Trends in 2020: Cloud Security
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Artificial Intelligence Cybersecurity Trends in 2020: Ran...
January 7, 2020
Cybersecurity Trends in 2020: BYOD and Mobile
Don't miss the rest of the articles in our Cybersecurity Trends in 2020 series: Cybersecurity Trends in 2020: Artificial Intelligence Cybersecurity Trends in 2020: Ransom...
December 11, 2019
How To Find Decision Makers: A Guide To Navigating Titles And...
Finding decision makers can cost sales representatives hours out of every week, and this is especially true for SaaS sales teams. You have to overcome several roadblocks just...
November 26, 2019
Oracle Eloqua vs. Marketo: An Enterprise Marketing Automation...
Oracle Eloqua vs. Marketo are two marketing automation giants that have long been in competition. Both companies started out as independent software vendors — Eloqua was...
November 20, 2019
When Highly-Targeted Marketing Turns Highly-Creepy: How to Use Data...
When was the first time you realized tech companies were listening to your data so they could “personalize marketing” to you? I remember mine clearly. I was standing...
November 14, 2019
Secure The Exits: How to Sell Exit Security
Resignations and terminations are not usually happy events, barring retirements. And for cybersecurity teams, these events can cause a lot of anxiety, especially if their...
November 7, 2019
How to Write Case Studies
Case studies are an opportunity not only to review your previous work with your team but to create hard data that points to your team's previous successes in a way that is...
November 5, 2019
5 Budget-Friendly Ways To Do Great Marketing Without Fancy Tools Or...
At TechnologyAdvice, we love software. We love testing out new tools, writing about who’s got the better workflow and UX, and figuring out how software can improve our work...
October 30, 2019
Reach Revenue Goals & Prove Marketing Worth With KPIs
One of the hardest things for marketing teams to do is to prove their worth. B2B marketing teams don’t normally tie their actions to revenue because, while we gather...