September 5, 2020
SugarCRM vs Salesforce: 2022 Review
Quick summary: Comparing SugarCRM vs. Salesforce is a good idea before settling on a CRM solution, even if you are most familiar with Salesforce already. This article ...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
July 28, 2020
Templates & Best Practices for Employee Performance Reviews
This post has been updated for 2020. A couple of jobs ago, I was working for a small startup in the design and printing industry. They knew a lot about design, a lot about ma...
June 18, 2020
How To Adapt To The New Tech Buyer’s Journey
Marketing to technology buyers has come with a long-standing set of issues. The bumps in the road to implementation traditionally include: Budget constraints Extended ...
June 2, 2020
Conferences Are Paused; Hit Play On…Something Else
In-person conferences are cancelled for 2020, and webinars are losing steam. Yesterday’s webinar was a break from work while still working, but today attending any sort of...
May 28, 2020
Online Community Building Is The New Hallway Track
Marketers have to go where people have conversations about their wants and needs. These conversations inform our targeting, our understanding of our customers, and our lead...
May 26, 2020
Industry Selling on Pause? Rethink Your Targeting
Nearly every industry has been affected by COVID-19. Changing work conditions, layoffs, manufacturing delays, and disrupted supply chains mean that all companies have to get...
April 30, 2020
Implement Strategic Human Resource Management with These Tactics and...
Strategic human resources planning has been around for at least 10 years, but companies still struggle to fully integrate the financial and strategic network of the...
April 27, 2020
Mitigate Crisis Pipeline Reductions in 4 Steps With This Portfolio...
We’re all well-versed in the ways that the COVID-19 pandemic has made things difficult on people in any industry, and B2B marketers have seen many of the same problems....
April 21, 2020
Marketing In The Pandemic: A Short Guide To Being A Human
The COVID-19 pandemic has changed working lives for most of us in the marketing business. While our office location has moved into the guest bedroom or kitchen table, for m...
April 1, 2020
The Best Zoom Alternatives for Your Business
It seems everyone’s working remotely these days, and many companies have turned to Zoom video conferencing to manage the hundreds or thousands of meetings that still have to...
March 24, 2020
5 Essential Analysis Tips for Content Syndication Lead Nurture...
When you purchase content syndication leads, you get access to folks who are just forming their opinions on their next technology solution. While you could just pop these l...
March 18, 2020
4 Sales Gamification Ideas to Improve Performance
This post has been updated for 2020. What's the big idea behind using gamification for improving employee performance? For starters, it's backed by science. Take a look at po...
March 17, 2020
6 Ways CRMs Stop Customer Churn
Many companies limit the use of the CRM to the sales team, designating it as a deal-closing-only software. But so many CRMs on the market cater to companies who see improving...
March 3, 2020
Need To Increase Employee Retention? Train Managers As Career Coaches
Employee retention is hugely important to most firms, as unemployment dips and high-demand skills come with rising price tags. In response, companies have shifted their...
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February 19, 2020
How To Use Namely To Increase Employee Engagement
Namely is a popular human resources (HR) platform for businesses of all sizes. While it's probably most used as an HR system of record and HR information system (HRIS) tool,...