December 29, 2016
How to Build a B2B Marketing Plan
You can run a marketing department without a long-term plan, but the chances of success grow slimmer the less planning you do. Planning doesn’t make a great B2B marketer,...
Tamara Scott
Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Articles by Tamara
December 28, 2016
8 Software Tools your Payroll Manager will Love
Maybe I’m lucky, but every payroll manager I’ve worked with has been the star off the office — not just because they were friendly. A payroll office is host to fol...
December 27, 2016
How to Succeed with B2B Media Buying
Once upon a time, media advertising meant just a few things: print (magazines and newspapers), radio, television, outdoor (billboards and posters), and direct (flyers and...
December 22, 2016
Zendesk vs. Desk: Which Desk is More Helpful for Your Help Desk?
At the end of October, Zendesk said goodbye to its Buddha agent and rebranded by releasing a new set of logos and splitting their big platform into a family of separate...
December 21, 2016
Pardot vs. Marketo: Which is the Better Marketing Automation Platform?
If you're researching the best marketing automation software for a medium to large business, you'll eventually compare Pardot vs. Marketo, if only to hear what all the fuss...
December 21, 2016
How the Most Valuable B2B Brands Build Success
The traditional wisdom of marketing says that the more coverage you achieve with your brand and message, the more likely you are to sell. ...
December 20, 2016
Top Conferences for Demand Generation Marketers in 2017
Conferences: an opportunity to build your skills and gather knowledge about new best practices and innovations in your field. Also, an excuse to see Vegas for free (if your...
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December 13, 2016
Multilevel Marketing Software: Tools for Direct Sales
If you’ve ever bought Mary Kay makeup, Herbalife supplements, or Cutco knives, you’ve engaged with a multilevel marketing company. These businesses are also known as...
December 8, 2016
How MailChimp Grew to 12 Million Users
Whether we like it or not, many marketers believe in the myth of virality: that a special combination of tactics, employed in the right order and directed at the right...
December 8, 2016
Nonprofit Accounting Software: 7 Top Solutions
Nonprofits deal with specific set of financial, accounting, and tax difficulties to gain or maintain their status. Standard accounting software is sometimes prohibitively...
December 1, 2016
GetResponse vs. AWeber: Email for Every Marketer
Marketers have long exploited email as a simple, direct channel for capturing people's attention. The rise of mobile computing has made email even more important, since weÂ...
November 30, 2016
The Evolution of B2B Lead Generation
Most marketers would agree that B2B lead generation is a nebulous thing. The practice grew out of standard B2C marketing practices, but it has grown over the past several...
November 29, 2016
6 Buffer Alternatives for Social Media Management (Plus Two Extras)
If you haven’t experienced the terror of a 2 a.m. social mention from a disgruntled customer, consider yourself lucky. Whether it’s a social troll or a customer who...
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November 18, 2016
7 ABM Tools That Actually Do Something Unique
Account-based marketing (ABM) is hot right now — not just because it’s a way for sales and marketing teams to build a more effective funnel, and not just because it...
November 17, 2016
Enterprise vs. Small Business Marketing Automation: What’s the...
It can be hard for mere mortal marketers to keep track of all the touch points in the modern buyer's journey, and even harder to take advantage of the opportunities thoseÂ...