December 13, 2016
Multilevel Marketing Software: Tools for Direct Sales
If you’ve ever bought Mary Kay makeup, Herbalife supplements, or Cutco knives, you’ve engaged with a multilevel marketing company. These businesses are also known as...
Tamara Scott
Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.
Articles by Tamara
December 8, 2016
How MailChimp Grew to 12 Million Users
Whether we like it or not, many marketers believe in the myth of virality: that a special combination of tactics, employed in the right order and directed at the right...
Nonprofit Accounting Software: 7 Top Solutions
Nonprofits deal with specific set of financial, accounting, and tax difficulties to gain or maintain their status. Standard accounting software is sometimes prohibitively...
December 2, 2016
Workable vs. ZipRecruiter: A Non-Comparison Post
One recruiting software tool can be vastly different from the next, and comparing Workable vs. ZipRecruiter proves that. Here are some analogies I came up with: ZipR...
December 1, 2016
GetResponse vs. AWeber: Email for Every Marketer
Marketers have long exploited email as a simple, direct channel for capturing people's attention. The rise of mobile computing has made email even more important, since weÂ...
November 30, 2016
The Evolution of B2B Lead Generation
Most marketers would agree that B2B lead generation is a nebulous thing. The practice grew out of standard B2C marketing practices, but it has grown over the past several...
November 29, 2016
6 Buffer Alternatives for Social Media Management (Plus Two Extras)
If you haven’t experienced the terror of a 2 a.m. social mention from a disgruntled customer, consider yourself lucky. Whether it’s a social troll or a customer who...
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November 18, 2016
7 ABM Tools That Actually Do Something Unique
Account-based marketing (ABM) is hot right now — not just because it’s a way for sales and marketing teams to build a more effective funnel, and not just because it...
November 17, 2016
Enterprise vs. Small Business Marketing Automation: What’s the...
It can be hard for mere mortal marketers to keep track of all the touch points in the modern buyer's journey, and even harder to take advantage of the opportunities thoseÂ...
November 9, 2016
7 WordPress Alternatives for Any Skill Level
If you're planning on starting a blog or a new website, chances are you've thought about using WordPress. This household name in blogging powered one quarter of all websites...
November 2, 2016
5 Google Analytics Alternatives for Marketers
If you have time to learn Google Analytics, build your goals and funnels, customize your dashboards for easy access to your key metrics, and update your data frequently,...
November 1, 2016
Herman Man: VR and The Future of Small Businesses Accounting
Herman Man, the global VP of product at Xero, was a recent guest on our podcast, B2B Nation. Herman spoke with us about the current virtual reality (VR) landscape and the...
October 31, 2016
Zapier vs. IFTTT: The Best Tool for Task Automation
Wouldn’t it be great if you didn’t have to worry about repetitive data-transfer and file updating tasks that leech hours of productivity from your week — those tasks...
October 27, 2016
Email Marketing Showdown: Campaign Monitor vs. MailChimp
One of the most important tools for a marketer is their email marketing platform. Email marketing helps engage and nurture the leads you’ve spent so much energy capturing...
October 26, 2016
7 Employee Scheduling Software Tools That Make It Look Easy
For managers of hourly employees, scheduling can be time-consuming and frustrating. Balancing employee availability with time-off requests can leave you buried in emails...