Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.
Your company’s data can be its greatest asset or its most vulnerable liability, depending on how you store that data. While there are many options available for computer and...
Certifications often act as benchmarks for measuring your skills against others with similar experience and background. The best IT certifications offer education and a...
Employees are every company's most valuable assets. It costs a lot to hire them, onboard them, and in unfortunate cases, lose them. Most companies devote somewhere between 15...
Imagine a clear blue mountain lake with water streaming in from several surrounding peaks. Now imagine an octopus in that lake, and a fisherman standing on the shore, reeling...
According to a blog post from this morning and an email to their users, Trello has just been acquired by Australian tech company Atlassian for $425 million. The deal is...
IT professionals provide an essential service to your company, but maintaining a dedicated IT team in-house is expensive and sometimes won’t cover all of your needs. Enter...
Lead engagement takes skill and practice to perfect. Many sales reps have a hard time getting a response from leads over email, even though they send hundreds every day....
A 2013 report by DMA states that 75 percent of email revenue comes from 20 percent of the messages sent: those that are automated. The report also says email pays nearly 30x...
You can run a marketing department without a long-term plan, but the chances of success grow slimmer the less planning you do. Planning doesn’t make a great B2B marketer,...
Maybe I’m lucky, but every payroll manager I’ve worked with has been the star off the office — not just because they were friendly. A payroll office is host to folks...
Once upon a time, media advertising meant just a few things: print (magazines and newspapers), radio, television, outdoor (billboards and posters), and direct (flyers and...
At the end of October, Zendesk said goodbye to its Buddha agent and rebranded by releasing a new set of logos and splitting their big platform into a family of separate...
If you're researching the best marketing automation software for a medium to large business, you'll eventually compare Pardot vs. Marketo, if only to hear what all the fuss...
The traditional wisdom of marketing says that the more coverage you achieve with your brand and message, the more likely you are to sell. ...
Conferences: an opportunity to build your skills and gather knowledge about new best practices and innovations in your field. Also, an excuse to see Vegas for free (if your...
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