July 20, 2017
3 Keys to Improving B2B Customer Relationships
Customer relationships are at the core of every industry. While we may have platform and service-oriented image of B2B commerce, even B2B companies wouldn’t survive without...
Tamara Scott
Tamara Scott is Managing Editor at TechnologyAdvice and SmallBusinessComputing.com, where she guides content strategy, writes vendor and buyer content, and maintains high editorial standards among content creators across several properties.
Articles by Tamara
July 6, 2017
6 Signs It’s Time to Switch LMS Software Providers
If the users and administrators of your company’s learning management system (LMS) are accomplishing the task of training “in spite of” the LMS, but spend a lot of time...
June 21, 2017
5 Essential Features for Mobile EHR
Stricter medical practice regulations are here to stay, so doctors and practice managers need to keep up. One of the most exciting consequences of the new standards is the...
May 30, 2017
Going Cold Turkey on Cold Calling Scripts
I’m gonna go ahead and say it: you don’t need a cold calling script. The cold call itself is not going away anytime soon, but the script is obsolete, and it should stay...
May 23, 2017
How to Perform a Successful Data Migration
According to Raymond Kurzweil, futurist and author of The Singularity is Near, the growth of progress is exponential. I.e. we’ll see 20,000 years of progress in the 21st...
May 17, 2017
5 Top Lead Generation Companies and How to Choose One
Organically attracting users to your site takes a lot of time and effort, and those lead generation tactics ebb and flow with consumer demand and general brand awareness. To...
May 16, 2017
The Anatomy of a Successful B2B Sales Team
Successful B2B sales teams come in all shapes and sizes, from startups where the CEO is also the head marketer and the sales department to enterprise sales teams that require...
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May 11, 2017
Using Customer Feedback to Improve Demand Generation
Demand generation means different things to different companies, but many marketers treat it as part of the awareness phase of the customer journey. This includes all of the...
May 9, 2017
Infographic: 8 B2B Marketing Myths Debunked
Marketers have to spend equal parts of their time trend-watching and judging behavior via human psychology, with a little bit of storytelling mixed in. Because we have a less...
May 5, 2017
How the IIOT is Changing Field Service Management
Service technicians are still running most operations through man-made work orders. But the industrial internet of things (IIOT) promises, among other things, to make...
May 3, 2017
5 Best Practices for Employee Onboarding
Very few modern employees spend their entire life with one company. Younger workers, especially, hop jobs at a higher rate: 35 percent of 18-34-year-olds plan to change jobs...
May 1, 2017
Choosing a Time Clock App: Top 7 Solutions
Time clock apps are all about spending your time on work that matters instead of mundane administrative tasks. They help teams and individuals manage shift work and time...
April 26, 2017
Why Lead Tracking is Critical to Your Campaigns
Lead tracking is the process of documenting and categorizing prospective customers based on individual actions and sales rep touches. By documenting customer and account...
April 17, 2017
Event Marketing Strategies to Try at Your Next Conference
Event marketing uses in-person and online gatherings for various marketing purposes. The main marketing returns for an event are: Networking: People still say referrals ar...
April 10, 2017
Building a Quote-to-Cash Process
A 2012 study by Capgemini found that streamlining the quote to cash process was responsible for a 35 percent reduction in wrong or duplicate orders, and a 15 percent increase...