Tamara Scott, M.A., is a Managing Editor for TechRepublic where she guides content strategy that balances search awareness with audience needs. With a background in English education, she writes clear and instructive business, technology, and marketing articles for readers of all skill levels.
Product marketing is often one of the last focuses for either marketing or sales teams, but building a product marketing team and strategy can be the difference between an...
Companies hoping to end their contracts with document management tools Box, Dropbox, or Google Suite and switch to Microsoft OneDrive are in luck: new companies who contract...
Customer rewards are great! They bring people back to your business, give you contacts for your marketing efforts, and help you judge your customer sentiment. A good rewards...
Technology is like a black hole. Not in the terrifying fictional sense of the black hole where a semi-sentient destructive force moves through space, sucking up everything in...
The email newsletter isn’t dead, but the way companies use email is evolving. Many of us who strive for the ever-elusive inbox zero consider email inboxes like another To Do...
Every good #smarketing team has mapped out their sales funnel, and while it may not look exactly like a funnel (that’s ok, all funnels are different), just knowing the steps...
As another great year draws to a close, we want to take a moment to recognize our writing partners who helped our blog traffic grow by 62.45 percent over last year (with a...
Customer relationships are at the core of every industry. While we may have platform and service-oriented image of B2B commerce, even B2B companies wouldn't survive without...
If the users and administrators of your company's learning management system (LMS) are accomplishing the task of training "in spite of" the LMS, but spend a lot of time...
Stricter medical practice regulations are here to stay, so doctors and practice managers need to keep up. One of the most exciting consequences of the new standards is the...
I’m gonna go ahead and say it: you don’t need a cold calling script. The cold call itself is not going away anytime soon, but the script is obsolete, and it should stay...
According to Raymond Kurzweil, futurist and author of The Singularity is Near, the growth of progress is exponential. I.e. we’ll see 20,000 years of progress in the 21st...
Organically attracting users to your site takes a lot of time and effort, and those lead generation tactics ebb and flow with consumer demand and general brand awareness. To...
Successful B2B sales teams come in all shapes and sizes, from startups where the CEO is also the head marketer and the sales department to enterprise sales teams that require...
Demand generation means different things to different companies, but many marketers treat it as part of the awareness phase of the customer journey. This includes all of the...
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