April 7, 2017
COBIT vs ITIL: Choosing Your IT Service and Governance Model
Finding and implementing a set of governing best practices for IT service management usually leads businesses to compare COBIT vs. ITIL. ...
Tamara Scott
Tamara Scott is the Research and Content Manager at TechnologyAdvice. She lives and writes in Nashville, TN.
Articles by Tamara
April 6, 2017
IaaS vs. PaaS: Which Cloud Model is Right for Your Business?
As technology progresses, general computing and development knowledge becomes more widespread, and companies have the ability to demand more flexible options. The line between...
April 5, 2017
6 B2C Marketing Tactics B2B Companies Should Skip
As B2B marketers, we’re always looking for the next channel, tactic, or piece of technology that will make our lives easier and bring in more leads. At times, we even...
April 4, 2017
5 Outbound Sales Strategies to Increase Revenue
Despite calls to the contrary, outbound sales is far from dead. Inbound sales might be "easier," but it won’t always bring you the right kind of customer or enoughÂ...
April 3, 2017
Trigger Warning: 6 Email Sales Pitches That Turn People Off
Despite all the research and statistics that say that millennials and savvy professionals can spot a sales pitch a mile away, email somehow hasn't caught up with the times....
March 28, 2017
LogMeIn vs. GoToMyPC: Choosing Remote Desktop Software
LogMeIn and GoToMyPC are both housed under the LogMeIn family of products. Last year, Citrix spun off the GoTo set of products in June, and by the end of the year they merged...
March 27, 2017
19 Really Obvious Signs Your Employees are Unhappy
Employee satisfaction is one of those HR buzzwords that everyone loves to toss around, but few know how to measure. Surveys, engagement tools, and talking to your employees...
March 7, 2017
4 Reasons to Get a Salesforce Certification
Nearly every large technical product these days offers some sort of educational program to help you better understand the product and maybe become a power user. The reasons...
March 6, 2017
Unbounce vs. Optimizely: Split Testing Tools for Lead Gen
I love split testing. I write about it a lot as a way to increase the effectiveness of your landing pages, your email subject lines, your text and button configurations, the...
February 24, 2017
How to Build Your First Drip Campaign
Drip campaigns are an easy way to nurture leads, which is essential to growing your customer base. Automated drip campaigns do take planning, but once you get your most...
February 15, 2017
How to Build a Guest Blogging Strategy for Lead Generation
If you want to succeed at lead generation, you need to grow brand awareness and build authority online. Guest blogging as part of your larger inbound strategy can boost reach...
February 9, 2017
Finding B2B Sales Leads That Don’t Suck
Filling your sales funnel with quality B2B sales leads is often at the root of the sales vs. marketing showdown. Sales knows they could sell the product if they had highlyÂ...
February 1, 2017
The Why, What, & How of Marketing Attribution Models
One of the hardest parts of marketing is figuring out where your conversions actually come from and which campaigns should get the credit. Let me end the argument right now:...
January 31, 2017
Leadpages vs. Unbounce: Choose Your Landing Page Builder
Marketo reports that 68 percent of B2B marketers use landing page forms for lead capture. That's because they work. Whether you build a custom landing page for a paid search...
January 26, 2017
Getting Started with Workforce Analytics
There’s a lot of information on the web about how workforce analytics can change your company, but it's much harder to find practical advice. The internet offersÂ...