October 15, 2021
How to Build Customer Loyalty as E-Commerce Takes Over
Even before the COVID-19 pandemic, e-commerce was big business. In 2019 alone, 1.92 billion people purchased goods online. And once the pandemic hit, many stores stayed open...
Jenn Fulmer
Jenn Fulmer is a writer for TechnologyAdvice, IT Business Edge, Channel Insider, and eSecurity Planet currently based in Lexington, KY. Using detailed, research-based content, she aims to help businesses find the technology they need to maximize their success and protect their data.
Articles by Jenn
October 13, 2021
Improving Company Culture During Periods of High Turnover
Currently, the United States is dealing with a labor shortage unlike anything we've seen in recent history. To be fair, though, the term "labor shortage" is slightly...
October 12, 2021
Cerner to Launch New Patient Accounting Platform
Electronic health records (EHR) software giant, Cerner, recently announced their launch of a new patient accounting platform called RevElate. While not likely to be widely...
October 1, 2021
Building a Strong Executive Team: Making Hard Personnel Decisions
This is part seven of our Building a Strong Executive Team series. To start at the beginning, click here. The unfortunate reality of having employees is that not all of the...
September 30, 2021
Employee Engagement Strategies for Remote Workers
Unless your company already had remote workers, this past year and a half have probably been a little bit of a culture shock. It can be difficult for workers who have only...
September 29, 2021
Top Partner Relationship Management Software
While many service providers and retailers elect to sell to end users directly, some prefer to go through resellers. Additionally, some organizations contract with marketing...
September 22, 2021
The Key to Employee Retention: Knowing What Your Individual...
While individual contributors (ICs) and executives may have the same business goals, your ICs probably care about different things when it comes to what they want from their...
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September 21, 2021
Benefits of Integrating ERP with IoT
By 2025, there will be approximately 38.6 billion internet of things (IoT) devices worldwide. While many of these will be in homes, businesses also use IoT devices in a...
September 16, 2021
Why Free Antivirus Software Won’t Cut it for Your Business
In 2020, the number of new types of malware increased by approximately 74 percent. Because of all the cybersecurity threats on the web, many companies offer antivirus software...
September 9, 2021
Should You Use Podcasting for Internal Communications?
In the United States alone, there are approximately 39.5 million casual fans and 12.6 million avid fans of business podcasts. Business-to-business (B2B) podcasts, like our B2B...
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September 8, 2021
How to Leverage ABM Intent Data
Account-based marketing (ABM) gives sales and marketing teams a common goal, so they can more effectively target their ideal customers. Companies with mature ABM programs...
September 2, 2021
Best Procurement & Purchasing Software
The supply chain disruptions we saw in 2020 thanks to the COVID-19 pandemic continue, and organizations need more effective methods of procurement. They need to be able to...
August 25, 2021
Building a Strong Executive Team: Succession Planning & Tackling...
This is part six of our Building a Strong Executive Team series. To start at the beginning, click here. If one of your executives were to suddenly leave, or worst-case scenar...
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August 23, 2021
What is AI and How Can Businesses Use It?
Artificial intelligence (AI) has become mainstream in the world of business to business (B2B) technology with 86 percent of CEOs saying that AI is common in their workplace....
August 20, 2021
Using Enterprise SEO to Dominate SERPs at Scale
Before making a large purchase, 81 percent of shoppers turn to search engines to research their options. Potential customers want information about the product or service they...