January 21, 2016
What to Do When Sales Hates Your MQLs
The marketing qualified lead (MQL) is supposed to be an olive branch between marketing and sales, but what do you do when sales hates your MQLs? It seems like you’re doin...
Charles Settles
Charles was born and raised in Nashville, Tenn. He spent his formative years at Culver Academies before attending Middle Tennessee State University for a degree in Electronic Media and Economics. When he's not writing about technology, he can usually be found in the kitchen, cooking or brewing up something delicious. He can always be found on Google+, LinkedIn or via email
Articles by Charles
January 19, 2016
6 Essential Podcasts for Modern Marketers
Podcasts are making a big comeback — especially with millennials, lifetime learners, and tech-savvy professionals. ...
January 18, 2016
How to Build a Successful Advocate Marketing Strategy
According to David C. Edelman and the Harvard Business Review, “Today’s [customers] are promiscuous in their brand relationships.” How, then, can the modern marketer...
October 2, 2015
Lead Scoring Best Practices: Simplified
The increasing amount of low quality leads marketing automation software passes to sales is a trend companies can’t ignore. Properly scoring leads can fight low quality and...
April 8, 2015
A History of Meaningful Use
Note: This is the first of a three part series on the state of Meaningful Use. Check back next week for part two, which will focus on what the Stage 3 Proposed Rule would mean...
December 30, 2014
What Is Visual Resource Planning?
Conventional wisdom tells us that a picture is worth a thousand words. When it comes to project planning and resource utilization, visual resource planning is worth a thousand...
December 22, 2014
What Is Document Management?
Document management, sometimes called a document management system (DMS), is a method of storing, disseminating, and standardizing documents electronically. ...
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November 7, 2014
3 EHR Solutions for Hospitals or Large Practices
The number of EHR solutions suitable for hospitals and other enterprise-level physician groups and networks is significantly smaller than what's available for smaller...
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October 28, 2014
Vendor Relationship Management 101
You're probably familiar with the field of customer relationship management (CRM). Sales and marketing have been essentially reinvented thanks to the holistic relationship...
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March 3, 2014
In 2020, Everything Will Be a Game
According to the Institute of Electrical and Electronics Engineers (IEEE), 85% of the tasks in our daily lives will include game elements by 2020. In other words, our lives...