October 13, 2015
What CMOs Can’t Miss at Oracle OpenWorld 2015
This is the second installment of our preview series on Oracle OpenWorld 2015 — one of the biggest annual business and technology conferences in the world. SEE ALSO: 1...
Aleks Peterson
Aleks Peterson is a contributor to the TechnologyAdvice blog.
Articles by Aleks
October 1, 2015
Best Construction Project Management Software: 5 Top Solutions
Construction projects have a bad rap for blowing budgets out of the water and falling behind schedule. That's because they're complicated, expensive, and require...
September 29, 2015
What is DTM, and Where Did it Come From?
It feels silly to talk about anything “digital” as though it were a new thing . . . as though every business in the world hasn’t already digitized and automated all of...
September 22, 2015
SugarCRM vs. Salesforce: CRM for Sales, Marketing, and Service
You want what's best for your business, and shopping for a CRM is no exception. But in a software industry worth $80 billion dollars, saturated with hundreds of competing...
September 16, 2015
10 Ways to Improve Your Lead Conversion Rate
Conversions are the cash crop of B2B marketing. They’re where money comes from. You can run the most fertile lead gen campaigns in the world, but if those leads don’t...
September 14, 2015
Freshdesk vs. Zendesk: Which is Better for Modern Support Teams?
Any good company knows that selling is only half the journey. If you want to keep customers happy (and loyal, and profitable), you need to help them solve problems, which...
September 7, 2015
How to Buy B2B Leads That Generate the Most ROI
It’s fairly common practice for a B2B company to outsource demand generation, in part or in whole. About 61 percent of enterprises and 46 percent of small businesses use a...
August 20, 2015
How to Use Sales Intelligence to Close More Deals, Faster
The lead-to-close process is long, slow, and complicated — especially in B2B sales. Forty-three percent of B2B marketers said their sales cycles have slowed over the past...
August 13, 2015
4 Ways to Fail at B2B Telemarketing
If you run a B2B company, you may feel like you’re constantly trying to get more leads. Don’t worry; you’re not alone. According to a recent Placester study, 78 percent...
July 22, 2015
The Importance of Mobile Device Management (MDM) in Healthcare
The past decade has brought a massive influx of mobile technology into the workplace, first via corporate device programs and now through personal device policies (aka, BYOD)....
July 6, 2015
5 Lead Nurturing Best Practices (and Worst Practices)
Lead nurturing is one of the most lucrative marketing practices. If you’ve done any research on it, you’ve seen the widely-quoted Forrester stat: companies with strong...
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June 30, 2015
Managing SLAs with Field Service Software
A service level agreement (SLA) can be as simple as a slogan promise (“Always on time, or you don’t pay a dime”), or as complicated as a 20-page business contract. In...
June 19, 2015
Why the CFO and CIO Need to Collaborate
Having a strong IT infrastructure is crucial to bottom-line growth and competitive advantage. Everyone's pretty much on the same page about that. But the digital approach to...
June 16, 2015
The Fabric of Field Service: Field Force Automation
Field service is one of the worst industries when it comes to jargon. Even if you’re a senior executive, you’ve probably experienced head-spin trying to keep up with the...
June 3, 2015
What Customers Want From Service Companies
Note: Download the full study from our research library. ...