Real Estate CRM Buyer's guide

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A closed deal is represented by the sale of a property, but this closure depends on a nuanced process that goes beyond the typical customer-buys-product sequence. The term “customer” includes buyers and sellers, as well as other parties, with the agent or broker acting as liaison between them. The “product” is not an off- the-shelf good or service, but rather a distinctive property with its own defining characteristics.

One of the most valuable tools for real estate agents is the customer relationship management (CRM) system. This guide will explain how CRM is vital to the success of real estate agencies and compare a handful of leading systems.

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