Study: What Consumers Want From Email Marketing
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The original data contained in this report comes from a nationwide internet survey of U.S. adults, which was conducted from March 2-4, 2015. The survey was designed by TechnologyAdvice Research, and conducted by Google Consumer Insights. A total of 1,358 U.S. adults (age 18 and over) were surveyed about their general email consumption. A further 472 adults, who indicated they regularly or sometimes read emails from businesses were surveyed about their reasons for doing so, and their individual preferences. Where necessary, results are weighted to be as representative as possible of the U.S. internet population.