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SugarCRM, founded in Cupertino, California in 2004, has 7 offices around the world, and over 350 partners on six continents help them to serve their 1.5 million users in over 120 countries. Localized for 26 languages, SugarCRM positions their three-tier, feature-rich CRM solution as a better value than offerings from vendors like Salesforce, Microsoft, and Oracle. As a more nimble organization focused on delivering a single product — a superior CRM solution — they can focus on customer service and the user experience better than many firms. The pricing is straightforward, with a minimum ten user annual contract — with no hidden fees — beginning at a reasonable price.
The company claims to “place the individual at the center of its solution”, and their high customer satisfaction rates coupled with their numerous industry awards seem to validate the assertion. When used properly, SugarCRM can help your business transform the customer experience and enable the highly personal, punctual, and genuine interactions required to not only land sales, but ensure customer loyalty in today’s social, mobile marketplace. Fusing the straightforward simplicity, mobility, and social aspects of a leading consumer application with the business process optimization of conventional CRM, SugarCRM will help your team easily manage the entire customer lifecycle.
IBM switched their entire sales team to SugarCRM in 2012. Beginning with a ‘pilot’ of 9 countries and 4,000 salespeople in August, IBM’s implementation quickly scaled to serve their global organization –over 45,000 sales representatives — by year’s end. In addition to the out-of-the-box reporting provided by SugarCRM, IBM successfully integrated its Cognos Business Intelligence platform, back-office, financial, and support systems with SugarCRM, giving executives better insight and users better functionality.
SugarCRM is a fit for any organization that can use at least 10 user licenses, large or small. If you’re not sure if SugarCRM is the right fit for your company, you can review more of the top CRM Platforms in our Product Selection Tool, or if you’d prefer, give one of our Technology Advisors a call for a no-cost, no-obligation consultation on your unique CRM or business process automation needs.
(Last updated on 05/05/2016)
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