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About SimplyCast 360

SimplyCast began as a humble start-up in Dartmouth, Nova Scotia. Their goal was to create an innovative technology company that offered comprehensive marketing solutions. Now, SimplyCast specializes in over 15 areas of marketing and communication, and is the creator of widely respected email marketing and automation solutions. SimplyCast has helped clients send over 7 billion messages worldwide.

SimplyCast 360 automation manager is designed to help businesses personalize their promotions, eliminate manual tasks, and boost efficiency. It works by combining channels to create a comprehensive email, social, voice, and SMS campaign. Instead of simply offering multi-channel functionality, SimplyCast ensures that marketers can visualize how all these platforms unify into a single effort. Complete customization ensures that companies get the most out of SimplyCast. While email templates are available for drip campaigns, companies can create or even order custom templates. SimplyCast 360 offers three distinct solutions, ranging from basic, to professional, to enterprise level marketing automation. SimplyCast prides itself on providing cost effective marketing campaigns.

SimplyCast serves a wide range of industries including the education, healthcare, government, financial, military, and hospitality sectors. In fact, SimplyCast is a primary solution for doctors and dentists with private practices, who use it to segment their clients and enhance the customer experience. Through SimplyCast 360 automation manager, individual practices can enjoy the marketing power of major healthcare corporations.

(Last updated on 05/05/2016)

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SimplyCast 360 User Reviews

Average User Rating

5 star:
1
4 star:
0
3 star:
0
2 star:
1
1 star:
1

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Ian M.

Argenteus


A terrible product and a terrible company. They should be re-named Simply Terrible!

Overall
Ease of Use
Functionality
Price
Support
Reviewed on February 16, 2017

What do you like best about this product?

Nothing. There are so many things wrong with it that it’s difficult to know where to start. See my ‘main conerns’ below.

What could be improved about this product?

Everything from the GUI to the customer service all of which is frankly pitiful

What was your main concern about buying this software?

We used Simplycast for around 4 years and it was torture from start to finish. Firstly the interface is clumsy and clunky. even when you do manage to work around the frequent screw ups it produces, it often just junks your entire email campaign with no way to recover it. You can spend hours trying to figure out ways of getting the GUI to actually render something that approaches what you’re trying to achieve and then you find out after testing that it simply doesn’t work. On other occasions you’d make one small change to a layout and it would break everything else you’d spent hours trying to get right.

On one occasion I discovered that the email we’d composed missed out huge chunks when sent to an Outlook mail client. I contacted support to be blithely told that their system doesn’t support Outlook, even though it’s the single most popular email client on the planet!

The final straw was when I scheduled an important campaign to run a week or so before Black Friday. After realising it hadn’t gone out I again contacted support to be told they were having ‘issues’ (a familiar story from Simplycast). Not only had the campaign not gone out, it was stuck in their mail queue meaning I couldn’t send anything else out. After several days of this we gave up and signed up with a different company.

After explaining all this to their support guy he offered to refund us back the outstanding credits on the account (approx. $50). Another 3 months went by and we never received the refund or even any contact from them. When I called them I’d get another litany of excuses about the finance department having ‘issues’. Finally I was told they’d basically changed their minds and weren’t going to give us the refund after all. Although they never bothered to tell me any of this as they were apparently not able to email or call me. That’s from a company who are supposed to be communications experts.

The only reason we had such a large credit on the account was that their pricing information was misleading in the first place which led to us racking up huge bills on an account we rarely used. They offered a ‘roll over’ service on unused credits for an extra $0.99 a month. But somehow this meant we still paid for the rolled over credits every month. A small bill of around $16 a month ballooned to around $75 a month before we realised what was happening. After complaining they agreed to convert the outstanding credits to pre-paid and we assumed we’d eventually use them up. But as each email campaign was so difficult to launch we rarely bothered. The $50 refund wasn’t even close to what we’d lost during this fiasco but it was an historical debt so I accepted the offer as a good will gesture. Although ultimatley even that was screwed up!

The whole experience with Simplycast is appalling from beginning to end. From their terrible system, to their laughable customer care department. We moved to another service and it’s like night and day. Everything works, it takes around and hour to set up and test a campaign (as opposed to a couple of days with Simplycast) and we’re also seeing massive increases in our opening ratios. Something like 10-12% as opposed to 3-5% with Simplycast. So its not just an awful experience for you as the user, your customers don’t see half of the messages you pay for anyway!

Basically avoid them like the plague and check out one of the plethora of much better run and much more responsive services out there.

What business problems are you solving? What benefits have you seen?

Certainly none with this product. It caused us more problems than it ever solved.

How likely would you be to recommend this software to a friend or colleague?

0/10

Ellen O.

PBM


Horrible Customer Service!

Overall
Ease of Use
Functionality
Price
Support
Reviewed on January 13, 2016

What do you like best about this product?

The ease of setting up an email string.

What could be improved about this product?

The support is horrible. I tried calling someone to get a simple question answered and was on the line for about 25 minutes before I hung up. I also tried chatting with someone in their chat room – there is NEVER anyone available. I also emailed someone my question and all I got back was a link to a page that have nothing to do with my original problem. Deadlines have gotten pushed back just because no one will help me! Thoroughly disappointed!

What was your main concern about buying this software?

I didn’t have any at first – but now I fear I’m going to have to move all of my accounts and clients over to a different software because of the poor customer support!

How likely would you be to recommend this software to a friend or colleague?

2/10

Anonymous


Simplycast 360: A Comprehensive Automation Solution

Overall
Ease of Use
Functionality
Price
Support
Reviewed on March 28, 2014

What do you like best about this product?

Simplycast is an excellent choice for any business looking to increase their marketing reach and frequency. The customizable nature of the system and its scheduling capabilities means that companies can automate many of their marketing efforts without appearing to have done so, an Achilles heel of many automation platforms. 


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