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Product Quick Facts

Industry Specialties
All Industries
Works Best For
Any Sized Businesses

About Preferred Patron

Founded in 2004, Preferred Market Solutions, LLC. is a provider of loyalty program software and services to clients in the United States, Canada, and across the world. Their Preferred Patron™ loyalty platform serves businesses of any size or industry, including automotive, retail, restaurant, gaming, hospitality, healthcare, dentistry, orthodontics, cosmetics and aesthetics, salon and spa, gas station and convenience store, college and university, health and fitness, entertainment, golf resort and country club, and more.  

Unlike many gamified customer loyalty vendors, Preferred Market Solutions has over a decade of experience in marketing, and they’ve baked that knowledge into the platform and services they offer. They provide an out-of-the-box, Windows 8.1 tablet-based solution that makes it easy for your customers to access program information and perks in-store. It also can be installed on a Windows PC, or accessed via any Web browser. Customers can access their account information from anywhere using the MyRewards™ web portal or native mobile apps, including account status, point balance, reward eligibility, incentive offers, and transaction / redemption history. The JSON-based RESTful API makes it easy to integrate Preferred Patron™ with an ecommerce site or other software system. In addition to the reward program software, you also receive a full library of loyalty marketing strategies and a built-in promotion designer, integrated SMS text messaging, real-time reporting and analytics, gift card management / processing, and complete POS integration including card swipe. They even offer CRM-like functions like customer issue management, options for direct mail rewards vouchers, interactive online surveys, raffle games, and  integrated email marketing (no per email fees!)

We recommend Preferred Patron™ to any customer-facing business who wants to institute a fully mobile and web-enabled customer loyalty program. Designed with your budget in mind, the program is offered month-to-month, or via a one, two, or three year contract, with additional savings for longer contract terms. If you’d like to compare Preferred Patron™ to other customer loyalty options, check out our Customer Loyalty Product Selection Tool, or if you’d prefer, call, click, or email to discuss customer loyalty options with an unbiased Technology Advisor. Our consultation is always free. 

(Last updated on 03/21/2016)

Preferred Patron User Reviews

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Bryan S.

The Yogurt Cafe

Great Rewards Program!

Ease of Use
Reviewed on April 5, 2017

What do you like best about this product?

Easy for customers to use.
Low overhead of cashiers.
Email and SMS work on auto-pilot, keeping our customers engaged.
Great tool for collecting customer demographics and email address for marketing purposes.

What could be improved about this product?

Whenever we come across a marketing idea or feature the system does not support, it’s only a short while before they adapt the system to make it available. sometimes, it’s as quick as only a day or two. Can’t really complain about that!

What was your main concern about buying this software?

That it would slow down the checkout lines and lack of spare counter space. However, the self-service kiosk/tablet they offer, combined with a cashier counterpart that also runs on a tablet, completely alleviates this concern.

What business problems are you solving? What benefits have you seen?

Helps me reach out to customers on slow days and run flash sales through SMS. That’s a very effective function. Also helps me track promotions, evaluate success and reduce fraud too.

How likely would you be to recommend this software to a friend or colleague?


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