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Product Quick Facts

Industry Specialties
Retail and Wholesale
Works Best For
Enterprise Businesses, Mid Sized Businesses

About MicroStrategy

MicroStrategy, Inc. offers big data solutions designed to meet the needs of any industry, particularly the retail and wholesale niche. With over 300 built-in analytical functions, the platform is able to access data from any source, is certified to work with all major Hadoop distributions, and is the first SAP HANA certified business intelligence platform.

MicroStrategy’s big data solutions provide companies with the tools needed to perform powerful analytics in an efficient manner. The business intelligence (BI) program is user-friendly and allows access to data from multiple sources from one simple interface. The interface is capable of connecting with Hadoop, cloud-based data sources, data warehouses, and multi-dimensional sources. Their platform is also able to analyze sentient data from Facebook and Twitter. MicroStrategy’s big data solutions are designed to provide powerful data collection and analysis at every level. Their solution automates multi-pass SQL without the need for code or scripting languages, making setup and implementation seamless. The program appeals to large companies that need a reliable and secure method of data collection, along with analysis that can be visually represented and easily shared.

MicroStrategy’s big data solutions have been implemented by leading brands due to their scalability and advanced reporting features. One of the company’s satisfied customers, Paul Williams, Director of IT at Campbell Soup Company, was struggling to gain insights into the operation of multiple departments in a user-friendly way. He chose MicroStrategy’s big data solutions as a means of evaluating the company’s sales, finance, customer service and marketing applications. As a result of implementing MicroStrategy, Campbell Soup Company has been able to improve their services and enrich customer relationships.


(Last updated on 03/21/2016)

MicroStrategy User Reviews

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Davide M.

All-in-One Business Intelligence for the Enterprise (just add coffee and a good manual)

Ease of Use
Reviewed on June 25, 2014

What do you like best about this product?

I am a freelance Business Intelligence consultant and I’ve been working with MicroStrategy products since 2003. Using many different RDBMS, I’ve seen many projects (with different outcomes) in banking, agriculture, but most of all healthcare. I still have to find a feature that I miss or something that MicroStrategy cannot do.?Desktop, Web, Mobile, Cloud: it just does everything. Let’s be honest: the suite is not easy, especially at the beginning. One may be tempted to ?adopt a different vendor due to an easier interface, better pricing, or flashing bells and whistles. The number of BI solution on the market is increasing week after week, and they surely do a good job: but when it comes to roll out a company-wide solution, managing several hundreds or thousands of users in different countries and languages there is simply no other product you can buy. Data governance, single version of the truth, predictive analysis, big data, in-memory cubes, you name it… it’s already in the box. The development phase and the creation of the project scaffolding takes a while. You need a good partner and/or some very skilled professionals in your sector to start with. Be sure to budget for training, I know no other way of doing BI. Just start with a solid background, knowing your business and your product. The rest will come. Business Intelligence is a moving target: the moment you have an answer, you ask more questions. ?This is one of the reasons why other products fall short after some time. It’s frustrating to stare at a pretty, colorful, animate dashboard asking: and now what? how do I investigate this numbers and the reason behind them? We should always keep in mind, when developing a BI project, the real goal of our work: helping people make informed decisions. Giving the right number at the right time.

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