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Product Quick Facts

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About Marketo

Marketo, founded by Phil Fernandez in 2007, is globally recognized for its technology, innovation, and thought leadership. In 2012, Inc. 500 named Marketo the #1 organization among marketing software companies. Headquartered in San Mateo, CA, Marketo currently helps over 2,000 companies in 36 countries address their challenges in search marketing, e-commerce, and social media.

Marketo’s signature marketing software is a cloud-based platform that allows marketers to create, automate, and track their advertising campaigns. The software is designed to work for companies of all sizes and is scalable to fit each organization’s unique needs. To help companies generate more revenue with less manual effort, Marketo provides multi-channel campaign management, inbound and search marketing solutions, event marketing integration, lead management software, customer analysis, landing page tools, behavior tracking, CRM integration, and engagement marketing. Marketo’s automated marketing software is also designed to work seamlessly with the company’s other applications including email marketing, social marketing, marketing management, analytics, and sales insight.

When Christiana Care Health System was looking for a cloud-based automated marketing solution to reduce IT costs and boost efficiency, they decided to give Marketo’s solution a try. Through use of Marketo’s marketing automation, Christiana Care Health System experienced an impressive 3,000% ROI on its promotional and educational marketing spending. Increased revenues helped expand initiatives, reduce the burden on web designers, lower the cost of patient acquisition, lower the number of emergency visits, and boost preventative health care revenues.

(Last updated on 05/05/2016)

Marketo User Reviews

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Amanda D.

SMS Holdings


Worth the Investment

Overall
Ease of Use
Functionality
Price
Support
Reviewed on September 8, 2014

What do you like best about this product?

Marketo has revolutionized our outbound marketing process and has greatly increased our capacity to execute campaigns. Our use of Marketo, paired with Salesforce, has helped us get a much better handle on what’s working and what’s not. It can be a bit overwhelming at first, and the price is steep. But if you have the resources to invest, it’s well worth it.


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