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LoginRadius is a social marketing platform offering social login and sharing services to web and mobile applications via Software as a Service (SaaS). It works to help businesses engage, understand, and market to their users. It has more than 30 employees, was incorporated in 2012, and is headquartered in Edmonton, Canada with offices in California, USA and Jaipur, India.
LoginRadius’ social login, what they call “Registration-as-a-Service” (RaaS), reduces the barriers users face when attempting to register on websites by allowing them to log in with their existing social accounts, including Facebook, Twitter, Google, LinkedIn, and 30 other networks. This eliminates the need to create an additional username and password. Website owners have seen registration rates increase by as much as 63% offering social login. LoginRadius’ platform also allows multi-property sites to create a single authentication system for the entire network, called Single-sign-on (SSO). Additionally, high quality referrals can be driven to websites from already satisfied customers through social sharing; social sharing gives users a tool to easily share a business’ content and products with their own social networks. Friend invite encourages website users to invite their social network contacts to visit a business’ site, buy their products or recommend them. 82% of users consider trying a product based on a friend’s recommendation. LoginRadius ensures businesses are able to benefit from social media word-of-mouth marketing.
With social analytics, website owners get access to far more data than traditional analytics, because it tracks user activities across websites.LoginRadius’ platform allows businesses to collect more than 200 user data points including demographics, name, education, email address etc. This enables businesses to better understand users, to personalize users’ web experiences, and to build long term relationships.
LoginRadius has partnered with industry leaders such as Amazon, Mozilla, Google and Microsoft, to work together towards simplifying how users connect to the web.
Not sure if LoginRadius is right for you? Call, click, or email and speak with one of our Technology Advisors for a no-cost, no-obligation consultation today.
(Last updated on 03/21/2016)
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