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Product Quick Facts

Industry Specialties
All Industries
Works Best For
Mid Sized Businesses, Small Sized Businesses

About LeadSquared

LeadSquared was born in early 2012 at MarketXpander Services. MarketXpander was founded in 2011 to help marketing teams to generate real, measurable business results. With the role of internet, social media and mobility becoming pivotal in marketing operations, MarketXpander’s leadership team realized that with the right marketing software and tools, marketing teams can achieve greater lead generation success.

LeadSquared enables lead generation success for marketers. It addresses most of the common asks of a marketing automation solution and is priced for small businesses.

With LeadSquared, you can:

  • Create landing pages to drive more conversions from your PPC Campaigns.
  • Identify your most important leads using Lead Pulse.
  • Engage your leads using Email Campaigns and Autoresponders.
  • Track the responses of different Landing Pages and Email Campaigns.
  • Improve your marketing through analytics.
  • Integrate with other tools using the API and connectors.

The GATE Academy, one of the fastest growing education companies in India, needed help increasing their online lead generation. GATE Academy wanted more sales from their existing marketing budget, improved lead quality, and a solution for their lead management challenges. With LeadSquared, the GATE Academy was able to launch new online lead generation campaigns quickly. The counseling team was able to prioritize and focus on leads which needed the most attention, nurture the leads that weren’t sales-ready, and finally can correctly attribute leads to the appropriate marketing channels. 

(Last updated on 05/05/2016)

LeadSquared User Reviews

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Mahesh M.

PrimaMind Learning Pvt Ltd

Was Easy to start yet powerful enough to manage as our digital marketing needs grew

Ease of Use
Reviewed on January 22, 2015

What do you like best about this product?

– UI is intuitive & easy to start but more importantly product grew with us as we upgraded to advance features to optimize our campaigns.
– One of the best support. Whenever I contacted them I heard back almost immediately. Now with their improved selfhelp guides, I rarely have to
– New dashboard & reports are practical/actionable. Mobile app allows me to be on top of my campaigns as well as my sales team
– Though this was not & shouldn\’t be reason to use LS, but their low pricing does help

What could be improved about this product?

1) I am not a big fan of Leadsquared’s white background as it hurts the eye after a while.
2) The email editor could be better.

What was your main concern about buying this software?

Since digital marketing was new to me, I am was worried if I would be able to use this software at all. But with Leadsquared, it was very easy to get started and it helped me become a better marketer.

What business problems are you solving? What benefits have you seen?

We primarily use online ads and we need a single platform to record leads, lead activities, trigger emails to them manually as well as automatically based on rules. Its integrated with our cloud telephony as well as with our olark chat.

How likely would you be to recommend this software to a friend or colleague?


Do you use this product?

Share your insight by leaving a review.