Product Quick Facts
Infusionsoft opened as a small business in 2004, growing to become one of the largest sales and marketing software manufacturers in the world. Notably, Forbes Magazine likened Infusionsoft to Apple, recognizing the company’s commitment to small business owners. Infusionsoft serves over 20,000 customers, employs almost 500 team members, and has been listed on Inc. 500|5000 since the year following the company’s founding.
Infusionsoft is an automated sales and marketing software developed specifically for small business needs. From contact management to ecommerce, CRM to marketing automation, Infusionsoft combines the key components of digital marketing into a simple-to-use online system. Infusionsoft streamlines the process of mapping a custom campaign, which allows small businesses to quickly plan and implement new strategies. Campaign visualization makes it easy to automate internal and external processes that attract leads, close sales, and satisfy existing clients. Infusionsoft was created with small businesses in mind, ensuring that all marketing processes from lead capture to email follow-up are as simple and effective as possible.
As a triathlete and motocross rider, Jim Turner created a new kind of bicycle that combined exercise with a practical form of transportation – the Optibike. Though the Optibike is sold in over 32 countries, Turner was frustrated by the prospect of using two separate apps to handle email marketing and CRM. With Infusionsoft, Turner was able to simplify the complexity of his marketing, and grow his bottom line. “Before we began with Infusionsoft,” said Jim Turner, “we were generating about 20,000 organic leads into our web site a month, and capturing about 20 to 30 into our newsletter. We had a newsletter database of about 2,000 people after four years. Once we started using Infusionsoft, by the end of the first year we had over 7,000.” By spending less time worrying about his lead generation, Turner was able to focus on what mattered most: serving his clients and growing his business.
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(Last updated on 05/05/2016)
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