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Product Quick Facts

Industry Specialties
Computer and Technology, Consumer Brands, eCommerce, Hospitality / Entertainment / Travel, Food and Beverage
Pricing
Average
Works Best For
Enterprise Businesses, Mid Sized Businesses

About Hull

Hull is marketed as “the engagement layer for the internet”. The stated goal of Hull’s team is to “help the world’s best brands create passionate communities of engaged users, uncover behaviors and leverage this data to create connected, personalized experiences, trigger rewards and send targeted messaging based on what users do and don’t do in their apps.”

Hull’s  platform offers user management, gamification, engagement mechanics, segmentation and targeted messaging in a single product.

Hull assists brands with creating rich user experiences, engaging users with points, currencies, badges, rewards, leaderboards, games, and ubiquitous mechanics like messaging, comments, activity feeds, transactional emails on user actions and more. Hull can control and amplify messages across all channels, integrating with countless other systems thanks to their unique Graph API. Hull’s platform allows unlimited customization, so customers can build highly engaging and personalized consumer experiences.

Hull tracks what users do and stores it in a unified user profile that consolidates everything across every App, Campaign, Web and mobile app you build.

This data is monitored in a dashboard that lets you create razor-sharp segments to trigger rewards, unlock badges and send targeted life-cycle messaging via Email and Facebook Notifications. Hull says this allows for 10 times the average engagement rate.

Hull’s customers range from industries including Consumer Brands,  Media, and more. Some bigger names have included Universal Pictures and StudioCanal who have been using Hull for all their online marketing to retarget customers cross-movies. The re-engagement rate of their owned community is 10 times what they previously had with mailing lists, and more than 1000 times what they received with targeted advertising.

Not sure if Hull is the right engagement tool for your organization? Call, click, or email to speak with an unbiased Technology Advisor for a no-cost, no-obligation consultation on your unique requirements. 

(Last updated on 12/20/2016)

Hull User Reviews

Do you use this product?

Share your insight by leaving a review

Michal R.

Handimania


Need an easy user engagement integration? Try Hull.

Overall
Ease of Use
Functionality
Price
Support
Reviewed on December 16, 2014

What do you like best about this product?

The people behind it, who are really dedicated to their work and product. Their support is truly impressing. Second – the Hull architecture – it helps with implementing good patterns and practices in a web application.

What could be improved about this product?

I would like to see more advanced analytics tools integration.

What was your main concern about buying this software?

I had doubts about a vendor lock-in with a product which lacks flexibility. The responsiveness of the Hull support and their attention to our questions and expectations showed that we can fully rely on their tool in a long-term cooperation.

How likely would you be to recommend this software to a friend or colleague?

10/10

Ken D.

ISAORA


Great Product, Great Support

Overall
Ease of Use
Functionality
Price
Support
Reviewed on December 11, 2014

What do you like best about this product?

This product was seamless to integrate, and offers great ways to interact with customers. The team was very helpful, and I look forward to continuing to see how I can continue to use Hull to do more and and more.

What could be improved about this product?

I would like to see case studies and best practices for implementing.

How likely would you be to recommend this software to a friend or colleague?

10/10

Jannis H.

Big Mike Alright UG


If you don't want to deal with the annoying parts of making an app

Overall
Ease of Use
Functionality
Price
Support
Reviewed on December 11, 2014

What do you like best about this product?

It was a bliss not to have to implement comments, friend graphs and news feeds ourselves again for our iPhone app Gym Hero and companion web app fitty.co

What could be improved about this product?

I hope they continue improving their dashboards and analytics , although I’m quite happy with them.

What was your main concern about buying this software?

I first thought that hull would “own” my user base, but found out that they have a feature called “bring your own users”. We now have all user accounts in our own databases, and just pass a signed user hash over to hull to let our users publish comments.

What business problems are you solving? What benefits have you seen?

Saved a ton of time because we can focus on the more exciting problems and let hull scale features like comments and such.

How likely would you be to recommend this software to a friend or colleague?

10/10

Jonathan G.

The Technology Studio (www.thetechnologystudio.co.uk)


Excellent product backed by a great team

Overall
Ease of Use
Functionality
Price
Support
Reviewed on December 10, 2014

What do you like best about this product?

I’ve found Hull.io to be extremely straightforward to integrate with – in fact it’s been one of the easiest 3rd party integrations I’ve done in a long time. In addition, the guys at Hull have been incredibly helpful, taking time to walk through my requirements and make recommendations on the best way of using the platform, as well as providing support whenever I’ve had any questions.

What could be improved about this product?

The admin tools are a bit clunky in places.

What was your main concern about buying this software?

Harder to sell to the business – some other players in the same space have flashy, marketing websites which use a lot of buzzwords and are light on actual information. Hull’s website (at time of selection) was the reverse. This made it a simple choice from a developer perspective, but a bit trickier to explain to business users.

What business problems are you solving? What benefits have you seen?

Initially single sign on and social login across both legacy, new and planned web sites and apps. Initial implementation was straightforward, and integration into new products is extremely simple, allowing us to focus on core functionality rather than already solved problems.

How likely would you be to recommend this software to a friend or colleague?

10/10

Do you use this product?

Share your insight by leaving a review.