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FantasySalesTeam is an online platform that allows sales managers to drive activity and bottom line results through hosting team-based competitions modeled after fantasy sports. FantasySalesTeam, founded by CEO Adam Hollander, originally launched in June 2013. They target companies of all sizes, and have the ability to integrate with a wide variety of CRM software.
FantasySalesTeam allows sales managers to create better contests through automating the collection of customized metrics. FantasySalesTeam uses sales metrics like calls, number of opportunities, revenue booked, the percentage of quota achieved, and any custom metrics you decide are worthy of tracking. Players can earn points by achieving their company’s most important sales goals, instead of tracking touchdowns, strikeouts, runs, and other sports-related statistics. All statistics are tracked through FantasySalesTeam’s dashboard. Online leaderboards and discussion boards encourage competition and staff engagement while creating higher sales performance. Sales agents create profiles, contribute to interactive discussion boards, and monitor leaderboards that show where they rank among their coworkers. Agents can compete as individuals or teams. At the beginning of each competition, sales representatives can select others to be on their fantasy team and then use the FantasySalesTeam leaderboards to track where their team sits in the rankings. FST’s sports templates include football, baseball, soccer, basketball and racing. They also have a “smack talking” feature, which allows users to engage with each other directly during a competition.
When advertising technology pioneer Distillery decided to use FantasySalesTeam to increase activity level within their team with the view of increasing sales, FantasySalesTeam created the incentive to schedule extra meetings and more calls, encouraging the sales team to stay energized and engaged throughout the whole contest. Distillery reported a subsequent spike in productivity from their sales reps.
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(Last updated on 03/21/2016)
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