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About eTrigue

eTrigue was founded by some of Silicon Valley’s most respected and experienced technology executives. For over 25 years, eTrigue has focused on creating marketing automation services and demand generation solutions for its clients. eTrigue partners with internationally respected organizations like Cisco Systems and SAP Success Factors to implement their products.

eTrigue’s marketing automation software is distinguished by its ability to define audiences for organizations. Through search-based profiling, eTrigue helps companies easily build campaigns that effectively reach the right audience. eTrigue gives marketers the ability to storyboard ideas and A/B test strategies within an easy-to-use drag and drop interface. eTrigue captures prospect data including referral URLs, search terms, location, and much more, giving companies the ability to discover more about their prospected information. Comprehensive reporting, CRM integration, and derived data services ensure that marketers are always aware of the status of their campaign. eTrigue’s prospect activity tracking is a leading resource for companies seeking to engage potential clients and cultivate loyal ones.

eTrigue client Teneros is responsible for 440,000 Microsoft Exchange servers worldwide in healthcare, financial, and other professional industries. Through eTrigue, Teneros is able to identify key prospects and segment lists for their respective marketing campaigns. According to Teneros’s Chief Marketing Officer, this process results in successful response rates, greater focus on “hot” leads, real-time campaign tracking, and increased marketing ROI.

(Last updated on 05/05/2016)

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