Connect With More Customers
Lead generation and lead management services for B2B marketers
Finding new customers should be simple.
Our customizable lead generation programs place your solution in front of qualified technology buyers across multiple channels and at all stages of the buying process. Tell us about your ideal customer. We'll do the rest.Get Started Now
Meet the Connection Funnel
The connection funnel is our take on lead generation. There are four Connection Levels, which represent a prospect’s stage in the buying process. The further down the funnel a prospect travels, the more qualified they become.
Click each level to learn more.
Level 1 Decision Drivers
Level One connections have expressed interest in a specific industry (HR, Marketing, etc.) by opting in to receive content from TechnologyAdvice.com or one of our Advice brands. These connections work well for companies that can handle a high volume of leads, have a mature sales process, and already nurture leads.
Level 2 Hand Raisers
Level Two connections are aware of a specific technology need, but are generally unaware of the differences between solutions, or the logistics of implementation. This level is perfect for companies that want more targeted prospects, but still desire a high lead volume.
Level 3 Active Pursuers
Level Three connections have researched their options, are aware of a specific need, and are actively looking to implement a solution. Programs at this level deliver a lower volume of prospects, but the prospects generally convert faster and require less work from sales.
Level 4 Committed Decision Drivers
Level Four connections need to solve an immediate technology need. Consequently, they are prepared to speak with vendors about implementing a solution right away. These programs go so far as to set up an exact time and date for you to reach out, but they produce less opportunities than the other levels because the prospects are so qualified.
The connection funnel is our take on lead generation. There are four Connection Levels, which represent a prospect's stage in the buying process. The further down the funnel a prospect travels, the more qualified they become.
Ready for better sales opportunities?Plan Your Campaign
Customizable Lead Generation
Unlike other lead generation services, we don’t limit you to single-channel programs at one stage of the funnel. We work with you to identify your ideal buyer profile and develop a custom program based on your requirements.Find Out More