Apple Now World’s Most Valuable Brand, Surplants Coca-Cola

Branding consultancy firm Interbrand released their latest “Best Global Brands” report today, revealing some big changes. Coca-Cola, which has claimed the number one spot since Interbrand began issuing the report in 2001, fell to third place. Unseating the beverage giant were Apple and Google, respectively. Interbrand now values Apple at $98.4 billion, and Google at $93.3 billion.

The report values companies based on their primary market, brand recognition, competitors, and financial statements. Out of their full list of 200 brands, tech companies make up 12. Within the top ten brands, however, six are tech companies, including IBM, Microsoft, Samsung, and Intel. Apple and Google were also named “top risers” in the report, with Apple’s brand rising 28% for first place, and Google’s rising 34% for second.

The report comes a week after Apple reported a new weekend-record for iPhone sales, selling a total of 9 million iPhone 5s and 5Cs during their opening debut.