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Podcast

Hana Abaza: The Good and the Ugly of Content Marketing

This week on our B2B Nation podcast, we caught up with Hana Abaza, head of strategy at Uberflip. In this episode, we talked about: The "good and the ugly" of content marketing How to improve your content strategy to increase sales How cont...

Targeting the Small Business Decision-Maker

Claire Tassin, a senior executive advisor at CEB, was a recent guest on our podcast, B2B Nation.In this episode, we discussed:The challenges of marketing to small businessesHow to target smaller buying groups and single decision-makersWhat small...

Sales is a Transference of Belief

Kevin O’Malley, the vice president of marketing at SalesLoft, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challenges facing B2B sales teams What's changed with the "modern buyer" Ways ...

How to Make Brand Storytelling Customer-Centric

Shafqat Islam, the co-founder and CEO of NewsCred, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Brand storytelling How we can use data to drive business results with content Story of your brand versus your pr...

Why B2B Buyers Want a Prescriptive Experience

Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challenges in B2B sales How B2B organizations are trying to alleviate ...