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Podcast

How to Make Brand Storytelling Customer-Centric

Shafqat Islam, the co-founder and CEO of NewsCred, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Brand storytelling How we can use data to drive business results with content Story of your brand versus your pr...

Why B2B Buyers Want a Prescriptive Experience

Rick Karlton, an advisory leader for the Sales Leadership Council at CEB, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Some of the biggest challenges in B2B sales How B2B organizations are trying to alleviate ...

Data-Driven Marketing is More than Running Reports

Allen Gannett, the CEO of TrackMaven, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Suggestions to become a more data-driven marketer Can Snapchat be used for B2B? Best social channels for paid media Bel...

Social is the New Phone for B2B Sales

Jack Kosakowski, global head of B2B sales execution at The Creation Agency, was a recent guest on our podcast, B2B Nation. In this episode, we discussed: Why social is relevant to sales Proving the ROI of social efforts The future of soc...

Are Commercial Insights Better than Thought Leadership?

Dominic Ambrosio, the managing consultant of marketing solutions at CEB, was a recent guest on our podcast, B2B Nation.In this episode, we discussed:Defining commercial messagingCommercial insight versus thought leadershipHow to create a commercial...

Joe Pulizzi: Content Subscribers Make Better Buyers

Joe Pulizzi, the CEO of the Content Marketing Institute, was a recent guest on our podcast, B2B Nation.In this episode, we discussed:The essence and value of content marketing  How to measure content marketing efficacyTips for companies just getting...