May 28, 2013

Small Business, Large Sales: Using Tech Solutions to Your Advantage

1. Mobile Applications: As salespeople are always on the move, mobile apps are a great tool to help access files and programs that would have been out of reach away from a PC until recently. Now with mobile apps like Dropbox, a salesperson can access files for clients away from their PC to assist a sale, such as forwarding proposals and estimates to potential clients. Mobile apps also allow for one user to work on or edit a document then upload it to a cloud drive for a salesperson to open and review remotely from their mobile device. CRMs have also begun integrating mobile apps to their networks so customer information and data can be accessed from smart phones and tablets.

2. Prezi: Prezi is a software resource that helps make  presentations dynamic and engaging. Where PowerPoint may fall flat, Prezi shines with creativity and individuality, offering a virtual canvas for users to explore and construct a narrative in which clients can follow and engage. Images and text can be sized, rotated, and edited for a unique take on the traditional presentation model and better capture the attention of potential customers. With sleek graphics, a clean interface, and user friendly features, Prezi can further a sales team’s presence with customers and help leave a lasting impression, resulting in revenue.

3. Videoconferencing: Thanks to video conferencing and its increased mobility on smart phones and PCs, salespeople can access and interact with potential clients from anywhere around the globe. Distance between people no longer acts as a deterrent to business as salespeople can address individuals over videoconferencing much as they would face-to-face. As videoconferencing technology continues progressing, it is likely salespeople and clients will be able to interact through 3D projections or wall-to-wall mirror imaging as if they were in the very same room, helping insure meetings remain vibrant. Young people in particular have taken to videoconferencing over the last couple of years, utilizing the iPhone’s Face Time program to live chat with one another for a more personal experience than a phone call or email can offer. Like mobile apps, videoconferencing also helps makes sales more flexible and free from the restraints of an office or PC.

4. CRM: By recording data on how individuals respond to certain marketing campaigns, a sales team can approach potential customers based on what they know has interested a person or company in the past. Having this data helps a salesperson offer certain products or services to an individual based on past experiences with the company and avoid entering a sales situation blind. CRMs can also track analytics on the internet and social media, alerting a sales team to who is visiting their website and discussing them online.

5. Tablets: In addition to their videoconferencing abilities, tablets have made presentations portable and possible from almost any location. If a salesperson comes upon an unexpected sales situation while away from their computer, they can access presentation software like Prezi from their tablets for an on the fly pitch. Tablets also consolidate materials so salespeople are less burdened when away from the office on sales calls, making business more efficient and easier. Like smart phones, cloud storage databases can be accessed remotely from tablets so salespeople can always have access to their files.

 

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