April 14, 2017

25 Sessions You Can’t Miss at MarTech San Francisco

Written by
Megan Pacella

The 2017 MarTech San Francisco conference will take place May 9-11 at the Hilton San Francisco Union. MarTech is an international conference series for senior-level professionals who work in marketing and possess some tech savvy–think marketing technologists, data scientists, digital strategists and creative technologists.

MarTech San Francisco has at least 60 sessions on the agenda, delivered by more than 100 leading marketing technology professionals. The two-day schedule is separated into different tracks, with Wednesday’s sessions providing educational opportunities for Executives, Data & Analytics, Adtech & Social, and Digital Transformation. On Thursday, the sessions follow Experience, Operations & Technology, Emerging & Mobile, and Agile & Human tracks. On both days, an additional Solutions track (open to Expo+ pass members) offers a place for successful organizations to share their marketing technology experiences from the field.

Whether your organization is looking to revamp your customer experience, undergo a digital strategy transformation, or adopt innovative tech tools, you’ll come away with new strategies and actionable insights.

You can follow a single pathway through the event, or mix and match sessions to tailor your experience to the information your marketing department needs. Here are some key takeaways from each track:

Executive sessions focus on retaining key marketing talent and driving business results. Consider adding these to your schedule:

Data & Analytics sessions cover several ways you can put your data to better use with these topics:

Adtech & Social sessions cover marketing technology in the advertising and social realms with topics including:

Digital Transformation sessions provide takeaways you need to transform your own digital strategy. Here are some recommendations:

Experience sessions provide actionable tips for improving and personalizing your customer experience:

Operations & Technology sessions cover innovative platforms and ways to operationalize your martech strategy. Consider attending these sessions if this track is up your alley:

Emerging & Mobile sessions take a look forward at new technologies and mobile strategies that can transform your marketing efforts. Topics include:

Agile & Human sessions offer tips for improving your agile marketing, such as:

In addition to offering dozens of educational sessions, MarTech San Francisco kicks off each day of the conference with keynote speeches from leading marketing professionals.

Getting the Most Out of MarTech 2017

MarTech San Francisco is a jam-packed two-day conference filled with as many educational opportunities as you can fit in. Take advantage of your proximity to the world’s leading martech professionals by participating in extra networking events and learning opportunities. Here are a few tips:

  • Be sure to arrive Tuesday night so you can participate in The Stackie Awards, a friendly competition where marketers compare marketing stacks to show off how they make magic in the digital world.
  • Consider an Expo+ Pass so you can rub elbows with more than 100 martech vendors in the Expo hall. This pass also gets you access to the conference app, select sessions and networking events.
  • Bring a few members from your team and get a discounted team rate. But act fast to get the best rates possible!

If you’re interested in graduate-level martech learning opportunities that will transform your marketing technology strategy, register today! Use discount code “100mtsfta” at checkout to save $100 on All Access passes.