June 16, 2016

Infographic: A Day in the Life of a Demand Gen Manager

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The demand generation manager holds one of the most important positions on a B2B marketing team. In many ways, the success of the company depends on the demand gen manager’s ability to drive qualified leads through the sales pipeline.

ALSO READ: The Art of Demand Generation Meets the Science of Lead Generation

But pipeline volume isn’t their only responsibility. DGMs commonly oversee: 

  • Inbound marketing
  • Content creation/distribution
  • Paid media
  • Social strategy
  • Co-marketing partnerships
  • Event marketing
  • Referral programs
  • Outsourced lead generation
  • Lead nurturing programs
  • Search engine optimization  

Maybe you’re starting out in a new role, planning to hire for one, or just wondering how DGMs work and strategize at other companies. In this infographic, we’ll give you a snapshot of a typical workday for a demand gen manager at a mid-market B2B company. 

day in the life of a demand gen manager

For a closer, longer read, check out our previous blog post featuring HubSpot’s demand generation manager, Amanda Sibley.